7 Ways to Make Sure Google Adwords is Making You Money
Top 7 Ways to Make Sure Google Adwords is Making You Money
Most people dont realize that the more money you spend for Google
Adwords traffic in comparison to the Google AdWords ads in the positions
below and above your ad, the less amount of traffic that will come
If youre looking at it by percentages, ask yourself: If your sales
could go up 20%, would that be good if (all things being equal)
your cost per click expense goes up by 30%? If this has in fact
happened to you, congratulations! You have fallen into the Google
Adwords CPC spiral.
You have allowed the Google AdWords algorithms which determines
the cost per click to add to the Google bottom line at your expense.
If none of this makes sense, it should at least be clear that Google
is making a fortune and they are only going to make more and more
in the future.
This is the hardest thing for some Internet Marketers to understand.
Google does not want a scenario where your sales drop 20 percent
and the cost per click drops 20 percent as well, even though, if
this happens to you, you will have effectively brought down your
expenses and surprisingly, your profits will double or maybe even
Never forget and always remember that you decide what you pay Google
as well as the quality of traffic that comes from your Google AdWords
campaign. Follow the following seven solid pieces of advice and
watch what happens to your campaign.
1. Stay out of the top three positions where the lowest quality
impulse clicks are most abundantly found
2. Get better traffic by improving your CTR by improving your ad.
3. Being in position 4-8 can be more lucrative by bringing in the
more educated and serious buyers and keeping that cost per click
4. Dont be afraid of running the ad on the second page for higher
qualified traffic. Remember, the game is to hit the perfect balance
between price and position.
5. The higher the CTR you have, the more traffic youre getting
and Google Adwords rewards you for a high CTR by giving you a better
6. By continually challenging your own ads with simple split test
methodology, you can improve the CTR over time. Let two ads run
and keep slightly changing the one with a lower CTR in an attempt
to beat the leader. This is not rocket science. This can also work
with keeping two and trying to beat them with a third ad.
7. Scan your campaign and pull out the lowest converting keywords
to improve your overall CTR. Dont throw them away, just separate
them into their own Google Adwords Ad Groups.
Keep the following line in your head till it makes sense without
thinking about it...
SALES CAN GO DOWN and still profits can climb higher!
About the Author
Ron Isaiah is an expert
online marketer. Get free eBooks, mini-courses, tips and tricks
by visiting http://www.superiormarketingpartners.com/