Learn
How to Boost Your AdWords CTR
Learn How to Boost Your AdWords CTR
Google AdWords cost-per-click program enables anyone to bring quality
traffic of targeted users directly to one’s website offering
products and services online.
Maintaining a high click thru rate (CTR) is critically important
for you because:
- It prevents Google from automatically disabling your otherwise
low CRT AdWords ad.
- Higher CTR ads brings more traffic.
- You enjoy cost saving by paying less per click than competing
ads below your ad, as Google rewards advertisers for placing relevant
ads with higher CTR.
Writing ads in Google AdWords to maximize your click-through-rate
and ROI requires good deal of thinking, research and a lot of experimentation.
The bottom line is to achieve just the right amount of words in
almost right order.
There is a science to writing AdWords ads to achieve higher CTR.
Here are some tips that can help:
1. Use some or a large number of targeted keywords (that a user
might type into the search box) in your ad. Ads, which contain the
words users are actively searching, are more likely to be clicked,
hence higher click thru rate. Keywords in your ad will automatically
become bold when they are part of the search words.
2. If your ad does not have any relation with keyword you are bidding
(irrelevant ads), the quality of your ad will be lower and you would
have to pay more to get into a higher position.
3. While setting up your Ad Groups, create separate Ad groups for
different sets of keywords you plan to bid for. This was you stay
keyword centric.
4. AdWords ads that are capitalized are found to outperform ads
that are not because they stand out and tend to be far more noticeable.
But just the right amount of capitalization would do the magic rather
than capitalizing every word, which otherwise would do more harm.
5. Headline is the most important place to place your keywords
even if it offers less space than description.
6. To automatically include any of your targeted keywords in your
headline, use the dynamic keyword code tag "{keyword:}".
This code will be dynamically replaced with the actual keyword that
someone is searching if that word happens to be one of the keywords
you bid on.
7. Use Google’s
keyword tool (https://adwords.google.com/select/KeywordToolExternal
) to filter out the keywords with miniscule traffic.
8. Keywords which only get impressions but no clicks would drag
down your CTR. Hence deleting them from your Ad Group will most
certainly enhance your CTR.
9. Use quantitative terms wherever possible. For example, instead
of: 'Make Loads of Money From Home', you could say 'Make $2000 Weekly
From Home'.
About
the Author Kiran Pal is founder and CEO of Cyberindian.com,
a web designing and web marketing company founded in 1996. He also
manages Cyberindian Tech
which is a resource site dedicated to providing technology product
reviews, news and comprehensive information on all electronic technology
products happening in India.
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