Guide
to Google Adwords
Guide to Google Adwords
Google had established its supremacy amongst the ranks of search
engines being the most preferred and most popular search engine
on the web. I remember the instance when the son of a friend of
mine refused to accept the information we gave him about Christmas,
until he was convinced that the content had indeed been pulled off
Google.
In 2000, as Google won the race over the other search engine it
was also involved in creating a program that would catapult its
position as a viable advertising medium and generate more revenue.
The initial advertising model that Google had developed was primarily
for the use of big companies however, it later also developed the
Google Adwords program which offers beneficial results to all companies,
big and small.
Google’s Adwords is a keyword targeted advertising program.
The original Google Adwords program was discontinued because its
basic idea was to pay per impression which did not guarantee traffic
to the advertiser and was not so popular. With the overhauling that
the Google Adwords received in 2002 changed all of that.
Google’s Adwords is advertising model that works on the principle
of pay per click advertising. It is keyword targeted which means
that when a user searches for certain keywords that are related
or present on your site then Google Adwords automatically display
your site along with the results of the search in a column right
next to the search results.
With Google Adwords, you choose which keywords you choose to advertise
and hence when your ad is displayed on the search page it will display
what you feel is your most relevant content.
This way you are guaranteed a click if your domain name or the
content appears relevant to the user. It is PPC advertising which
means that you only pay if the user clicks on your domain name and
hence visits your site.
Adwords also makes sure that your ad stays at its position on the
search engine page because the program Discounter reduces the price
you pay per click to one above your competitor which also means
that you are not required to constantly check on the position of
your advert, Google Adwords does that for you.
Another plus point for Google Adwords over others is that Google
Adwords maintains the position of your ad through not only Pay Per
Click but also Click Through Rate, this is essentially important
because this way even the small fish have the chance to stay alive.
The company with the bigger bank balance does not win hands down;
each company must strive to stay at the top. If your content is
good, and your CTR is good then you can keep your place on the search
results page easily.
About the Author Jakob Jelling is the
founder of http://www.sitetube.com. Visit his website for the latest
on planning, building, promoting and maintaining websites.
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