Google Adwords Explained
As consumers, the majority of us use Google to search for information,
products, and services, because Google finds exactly what we are
looking for. If you are a business owner and want people in need
of your products or services to find your website, paying Google
for one its advertising services, such as Google AdWords, is a surefire
way to increase web traffic. The issue is not whether Google can
help, because they have garnered proven results. The question is
only how much they can help and at what cost.
The Google AdWords program has more than doubled some of its customers'
monthly traffic by placing relevant ads along the right-hand side
of its organic search listings. If you have ever used Google's search
engine, you have seen AdWords advertisements listed under "Sponsored
Links." If you sign up for Google AdWords, your ads will only
appear to people who enter keyphrases that are relevant to your
To further increase traffic, Google pays companies for displaying
AdWords advertisements on their websites. If, for example, your
company specializes in discounted furniture, you would pay Google
for advertising space on all searches for "discounted furniture."
Google would not only display the AdWords ad on its own site, but
also display the ad on informational sites dedicated to discounted
furniture of all kinds.
Google AdWords should not, of course, be the entirety of a marketing
campaign, but it is often an excellent addition to an overall strategy.
Google AdWords is a pay-per-click service, meaning you only pay
when the advertising results in traffic. Before you start using
Google AdWords, I highly recommend watching the Getting Started
With Google Adwords video at which is available after you log into
your account. Read all of the Google support guides before you start
bidding. You can spend a lot of money if you don't know what you're
The absolute best Google Adwords resource is Perry Marshall at
www.perrymarshall.com. Perry's been using and studying Adwords since
it was released in 2002. His website is full of great information
and I highly recommend all of his products.
Another essential tool is Wordtracker which helps you select the
very best and most popular keywords for your campaign. You can get
a free trial of Wordtracker at www.wordtracker.com. This is the
most powerful keyword analyzing tool on the market.
If you are overwhelmed and need some guidance, we can perform a
thorough analysis to determine whether Google AdWords will be lucrative
for your particular business, and map out the best AdWords strategy
to follow. To learn more, contact us at (415) 785-1796 or via e-mail
About the Author
Ted Prodromou spent
over 25 years in the computer industry working for IBM, Digital,
and Cellular One. Today he's the owner of Valiss IT, a consulting
firm that provides small business marketing solutions. Learn how
to automate your marketing with Ted’s latest program at http://www.valiss.com/specials.