Google Adwords Advertising
Advertising with Adwords is for the Internet marketer who wants
to generate traffic to their site. Adsense is for the Internet publisher
that is willing to allow Adwords ads to appear on their website
that are related to their topic.
The Adwords advertiser pays a fee for getting the advertising space
and Google shares some of that money with the Adsense publisher
that allows the ads to appear.
This is a true win-win situation since the advertiser has their
ads show up only to markets that are interested in their services
or products, the publisher providing the space gets a monetary benefit
and the traffic find the information they want readily available.
Adwords Rules and Regulations
Before you even consider using Adwords as a means of generating
traffic, you need to become familiar with Google's Adwords rules,
terms, conditions, regulations and what they will and will not accept
and tolerate. Google, being such a large and respected organization,
does not take lightly those people who try to bend the rules to
get around them. They will rather quickly ban those people from
using their Adwords or Adsense systems.
If you don't want to follow the rules provided by Google, you will
not become a success with Adwords. You'll probably end up being
barred from even trying your hands with the system.
Where Adwords Appear
When you set up an Adwords account, you are given access to a keyword
area that you can bid on keywords and establish your Adwords spending
budget. This determines how often and how high a position your Adwords
ads will get on various web pages. The more you bid on a keyword,
the higher your position and the more often your ad will appear.
The keyword that is bid on is the keyword used on webmaster's search
engine optimized websites. So, if you want to advertise to people
that have an interest in buying parts for sports cars, you might
want to bid on "sports cars", "sportscars" or
a similar Adword keyword.
Adword and Adsense combine to locate web pages that are formatted
to allow an advertisement about your selected keyword to come into
that web page. Sometimes more than one ad will appear on a web page
and how high in the order your ad falls depends on how much you
In the case of Adwords, you do get what you pay for. If you are
willing to pay more for a keyword, you will get a higher frequency
and higher position in the list of ads on a web site if more than
one is used. If only one Adwords ad is used, only the high bidders
get selected. Most web sites provide two or three ads per web page.
The Conversion Factor
Once Adwords have gotten traffic to your website, the rest is up
to you. You must convince the traffic to convert to sales or provide
a call to action so strong that the visitor is compelled to perform
the action you desire.
The only purpose of Adwords is to get the traffic to your site.
Do not expect the sales to occur unless you provide top-quality
information, products or services and provide these in attractive,
easy to use formats.
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