To Make Your Adwords Ads Outshine Your Competitors'
5 Ways To Make Your Adwords Ads Outshine Your Competitors'
Google Adwords is a very good place to promote your business on
the Internet. It allows you to target for specific keywords, allowing
you to to promote right product to the right audiences.
However, as more and more players promote their ads on Adwords,
it becomes very hard to get your ads noticed. Here's are 5 ways
how to make your ads outshine your competitors':
1- Use the keyword in your ad title
Let's say you're bidding on the keyword 'ecover software', make
sure you use the keyword in the title. When someone search on Google
for 'ecover software', the percentage they'll see your ad is higher
because the keyword in your ad will appear in bold.
2- Use capitalization
Use capital letter on the first letter of every word. Instead of
writing your ad like this: 'make money from home', try this 'Make
Money From Home'.
3- Use numbers wherever possible
People love numbers. Instead of: 'Make Money From Home', you can
try 'Make $897 Weekly From Home'.
4- Benefits, benefits, benefits
People look for product that can solve their problem. So your ad
must use words that emphasize more on benefits. Instead of saying
'our ecover software is the best', you can say 'Create Amazing eCover
With A Single Click'.
5- Don't put affiliate status anymore
In the past Google required marketers who promote affiliate products
to mention their affiliate status. But with the recent Adwords policy,
you don't have to. Delete the word 'aff' and use the extra space
for other words. Besides, by hiding your affiliate status, this
will encourage more people to click on your link.
About the Author
Mohd Fairuz maintains
a website on Google Adwords resources & tools. He has also developed
a free tool dedicated to Google Adwords advertisers. This tool will
automatically convert broad keyword matching to phrase keyword match
" " and exact keyword match [ ]. For more info on this
tool, you can visit the following URL: http://www.ShortCoursesOnline.com/google-adwords-tools/