Inside Secrets to Google Adwords - Part 2
10 Inside Secrets to Google Adwords - Part 2
Are you frustrated with spending your hard-earned money on Google
Adwords and losing more money than you make? Part 2 of this series
continues revealing the inside secrets of successful, profitable
advertising with Google Adwords.
If you missed Part 1 or Part 3 of this series, simply send a blank
email to firstname.lastname@example.org to get a all
three parts of this series of articles emailed back to you automatically.
Secret #4 - Make separate AdGroups for each keyword within
Google Adwords lets you create up to 25 campaigns per account,
with up to 100 AdGroups per campaign as of this writing. It's important
to organize your keywords into separate AdGroups to maintain finer
control over the ad text for each keyword. If you had one AdGroup
for the following keywords: 'widgets', 'plastic widgets', and 'wooden
widgets', then the ads created for that AdGroup would have to apply
to all of the above keywords.
If your ad text reads: "50% off all plastic widgets"
and this ad is showing for the other keyword phrases in the same
AdGroup, then someone searching for 'wooden widgets' probably will
not be inclined to click on your ad that is focused on people searching
for 'plastic widgets'.
The way to be sure each ad is focused on the exact keyword phrase
being targeted is to have a separate AdGroup within your Google
Adwords account for each keyword phrase, and ad text that exactly
matches that phrase.
For example, an AdGroup named 'Plastic Widgets' with the keywords
'plastic widget' and 'plastic widgets' can have an ad with text
that reads "50% off all plastic widgets" and the people
searching for 'plastic widgets' will see the ad most relevant to
their search term. Create a separate AdGroup for 'wooden widgets',
etc. Now you can create ads with text that matches the exact keyword
phrase for which people are searching.
Secret #5 - Run tons of keywords in Google Adwords
Most people that have Google Adwords accounts find the top keyword
phrases for their industry and run ads for only those keywords.
This is a big mistake. The top keywords are the ones that have the
most competition and also the lowest click-thru rates. Smart Google
Adwords marketers know that the more specific a keyword phrase is
the more people will click on the ad.
People that search for a keyword like 'widgets' are more likely
to skip over an ad targeting such a broadly targeted keyword. However,
'large plastic widgets' is much more of a refined search and there
are far fewer advertisers with ads that target that phrase so you
get the double benefit of having fewer ads in competition with yours
and you can also run ad text that exactly matches that keyword phrase!
Doing keyword research and compiling a large list of keywords may
be time consuming, but you will run rings around your competition
if you are willing to do what they are not.
Secret #6 - Split-test your ads in Google Adwords
As mentioned in Part 1 of this series of articles on Google Adwords,
it is critical to split-test your ads. Google Adwords has a built-in
feature that lets you automatically rotate the appearance of your
ads so different ads can be shown an equal number of times (or weighted
more heavily toward the ad that gets more clicks if you prefer -
you can change this in the campaign settings). The benefit of this
approach is that you will be able to see which ad gets a better
click-thru rate (CTR).
Since Google Adwords rewards a higher CTR with lower cost per click
(CPC), it is crucial that you know which ad has a better CTR. Sometimes
just swapping the ad text that appears on lines 2 and 3 will make
a big difference in your ad performance.
Secret #7 - Improve your ads in Google Adwords
So what do you do if you find that after split-testing two different
ads a clear winner emerges? Simple. Chuck the lower CTR ad, keep
the winner, and create a new ad to split-test against the current
reigning champion. By following this split-test strategy, you will
constantly be improving your ads CTR and lowering your CPC.
How do you know when a clear winner has emerged? Is it enough to
have two ads that both have received 10 clicks each? Or should you
wait until you have 100 clicks each before making the determination
that one ad is superior to the other? Statistically, a total of
100 clicks between the two ads will mean the answer is fairly certain,
while 200 clicks between both ads is an almost definite certainty.
What's stopping you from finding qualified, motivated buyers and
getting them to your website when they are ready to buy?
There is no better marketplace for this steady stream of valuable
traffic than with Google Adwords. By employing the tips and strategies
outlined in this series of articles, you will be armed to the teeth
to convert those hard earned dollars spent on Google Adwords into
profits for your online business!
About the Author
Ron Isaiah is an expert
online marketer. Get free eBooks, mini-courses, tips and tricks
by visiting http://www.superiormarketingpartners.com