Golden
Rules of Niche Marketing
Golden Rules of Niche Marketing
WIIFM - What's In It For Me, is probably the most important rule.
Whether the purpose of visiting a website is to access information
or to buy a product/service, the visitor always has WIIFM in the
forefront.
Look at your own areas of interest first. It is much easier to
create information, a product or a service in ones own of interest.
This does not mean that a new area of interest cannot be learnt.
Become an EXPERT in the specific area by providing valuable information
in the area of interest. Remember WIIFM, because the visitor to
the website needs to have a high level of comfort and trust. The
best way to becoming an expert is to become Passionate about the
area of interest.
To create comfort and trust always under-promise and over-deliver.
Remember visitors will NOT part with their hard earned cash for
anything without substance. One method which has been successful
for centuries is to give something of value, away as a Free Gift.
Everyone wants something for free.
If it is feasible, build in a Money Back Gaurantee. Again this
creates a high level of comfort and trust. The longer the gaurantee
the easier the sale. 90 days money back gaurantee is better than
30 days. Make sure that the money back gaurantee is not just an
idle promise, but something that can be carried through.
The product must have a USP - Unique Selling Proposition. It must
be unique to you and MUST differentiate from other products. Otherwise
the perception of an Expert will not exist and over time visitors
will quickly lose interest.
The ultimate aim should be to get the visitors email address. By
having a powerful USP combined with WIIFM and all the other rules
mentioned above the visitors will be more than willing to give the
email address. These email address will become your biggest asset
from which fortunes can be made.
Here is an interesting story. Hotmail was created by someone offering
a free email account, which became the largest list of free emails
globally. Bill Gates/Microsoft bought out Hotmail for a reported
$300 million. Not bad for something that was given away for free.
Recently, I came across a tutorial course of an e-book and a set
of videos which outlined a step-by-step process to ultimately achieve
success in Internet Marketing. It’s a complete course creating
a business model, searching for a “Niche”, setting up
a website to collecting payment from prospective buyers.
All the ingredients necessary to create an Internet Marketing feast
are available through the e-book/videos tutorial outlining the whole
process necessary to run an online business, is set out in a methodical,
easy to follow manner. You’ll be able to:
• Research for ideas
• Create INFO products based on the ideas with your own USP
• Create your own website
• Set up a Merchant account to collect the payment
• And a lot more besides, too numerous to mention
Wish you all the PROSPERITY
About the Author Ritesh Shah. If you’re
truly Passionate about your own ONLINE business and want an easy
to follow instructions and techniques then check out http://www.InternetProfitMentor.com.
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