Getting Free Traffic From Google & Yahoo
Getting Free Traffic From Google & Yahoo
Google and Yahoo! are the most used search engines on the Internet
with about 35% of all Internet searches run on one or the other.
That's about 70% of all Internet traffic from just two search engines.
Actually it's more than 80% when you consider Google's affiliation
with AOL, Netscape, and others.
Recently there have been major changes on both these engines. Many
sites with top placements have lost their positions while others
have achieved top positions on both engines without doing anything.
You can take advantage of these changes and get more traffic from
Recent Changes at Google & Yahoo!
Google recently changed their page ranking system for search results.
These changes have far reaching ramifications for your website.
The quality and ranking of the pages you link to and those that
link to you now matter more than ever.
Previously, Yahoo! would display its own directory listings first,
before displaying Google's web listings. Now Google and Yahoo's!
results are displayed together on one results page, in a simpler
Submission to Google is free, while submission to Yahoo! costs
$299.00 PER YEAR, just to be considered for inclusion. Yahoo! only
includes websites it considers unique in content. About half the
websites that pay for inclusion don't even get listed.
A Yahoo! listing used to have a great deal of value for unique
websites but now every listing will be competing with the entire
Google database. Now, if you have a page that ranks high in Google,
you'll be getting the same listing in Yahoo!'s web results free.
Following are some pointers on exactly how you might take advantage
of these changes.
A Simple Google Placement Strategy
Simply put, your Yahoo! ranking is now determined by your Google
ranking. If your site is doing well in Yahoo!, It now must also
do well in Google also. Your Yahoo! strategy IS now your Google
strategy. This makes your website optimization easier and more productive.
The Internet's purpose is to make in-demand information available,
and a search engine's job is to provide the highest quality, most
relevant information in its search results. Pages with the highest
quality content will always rank higher in Google.
So getting good ranking in Google has always involved getting as
many high quality links to your site as possible. It's even more
important now. It's also important to make sure that your outgoing
links take your visitors to high quality pages.
The Google Search Toolbar
Google has released a search toolbar for Internet Explorer. This
toolbar provides you an insider's method to determine and boost
your ranking while helping Google (and Yahoo!) deliver more relevant
You can install it from the following URL
After you install the toolbar, click on the Google icon on the
left and choose TOOLBAR OPTIONS. Make sure you have enabled the
ADVANCED OPTIONS so you get a display of the actual page ranking
of any pages you search.
Look for a headline that says "PAGE INFORMATION" and
check to "INCLUDE VOTING BUTTONS" on your toolbar. You
will see new smiley and frowning face icons on your toolbar. These
are important, as you can send an instant ranking suggestion to
Google for relevant keywords used in the search results generated
Near the bottom of that page you will see "EXPERIMENTAL FEATURES"
click on the text link to customize these features. There is a feature
here that disables exit popups in your browser.
Google Optimization & Submission Process
The first step is to optimize the quality of your page for Google.
Check your rank in the toolbar, any pages you link to should rank
as high as or higher than your own page. Your rankings will improve
Don't bother requesting links from low quality link pages because
just a few links from high ranking pages can have a much greater
positive effect on your ranking in Google than 1,000's of poor quality
Include a menu of links to your other important pages within your
own website on each page. This will help build your link popularity
ranking within your own website.
Work on obtaining links from high-value sites that are related
to the theme of your site. When Google finds these links, your rankings
Include links to other relevant high quality, high ranking sites
where your visitors can find quality related information and suggest
that they link to you in return. Explain how your ranking can boost
their page rank even higher. Soon you'll see how a few high ranking
links can make all the difference in the ranking of your pages.
Last submit your page to Google
Google will schedule your page for spidering and the Google-bot
will examine and index your page, as well as the links to and from
your page. Submit each page separately as you optimize them. Google's
robots will find all your pages eventually, and some experts feel
it's even better for your ranking if they are found than if submitted.
Developing Your Yahoo! Strategy
Yahoo! will only display one result from one domain in its directory
results for any keyword. If you have not paid to have a SPECIFIC
page included in Yahoo!, the page will not be shown in the Yahoo!
directory. For websites in highly competitive niches a Yahoo! evaluation
may not be productive enough to justify the cost.
Yahoo! doesn't search its own index for keywords anymore. There
is no longer any need to pay for a listing in Yahoo! IF you already
rank well in Google.
So why would you even consider purchasing a Yahoo! evaluation?
A Yahoo! listing can help boost your Google ranking. If you don't
already have a good ranking in Google, and you have a quality and
unique commercial website, a listing at Yahoo! could make a huge
difference. If you don't have a page rank before you get into Yahoo!
you will get one soon because Google will know you are listed in
A Yahoo! listing, will not only bring you more traffic from Google,
it will bring you traffic from the Yahoo! directory listings as
well. In addition, since Google often displays multiple listings
for one domain. A Yahoo! listing may actually help generate multiple
pages from your domain in Google's results.
A neglected backdoor to getting a free Yahoo! listing is to create
a content based non-commercial website on a separate domain which
Yahoo! will consider for inclusion free. It's cheaper to obtain
an additional domain than to pay for a commercial listing in Yahoo!.
Use your non-commercial website to help drive traffic to your commercial
website where you actually sell your product or service. Some experts
feel it's better to wait until you actually get listed in Yahoo!
before you add a link to your commercial website.
If you can afford it, a Yahoo! listing pays off in the long run
for most businesses. Just make sure you understand that the $299
listing fee does NOT guarantee that your site will be included.
Getting Listed in Yahoo!
Actually obtaining a listing in Yahoo! is not easy or automatic.
Before you decide to purchase a Yahoo! evaluation I would suggest
purchasing the ebook. "Getting listed in Yahoo!" is all
about delivering to Yahoo! what they are looking for. The $17 cost
is well worth it when you consider the $299 Yahoo! submission fee.
Getting high quality free-targeted traffic from Google and Yahoo!
can be a daunting task, but for many of us it's the only affordable
method to get traffic. That's why there are SO many books written
about search engine optimization. If it was easy, anyone could do
it. The top listings go to the top optimizers and to the highest
quality websites, which is as it should be.
Success in the search engines is about providing unique and compelling
content related to your product, service, or solution in order to
earn your visitor's confidence and credibility, BEFORE you ask for
About the Author
SMITH helps thousands successfully market their Internet based home