Improve Search Engine Ranking with Correct Keyword Density
Improve Search Engine Ranking with Correct Keyword Density
If you are serious about improving
search engine rankings, you need to check the keyword density of
your web site. In order to do this you must integrate proper keyword
phrases within your meta tags and web copy.
What is keyword density?
This is the ratio of a keyword
or keyphrase to the total words (depth) on a page. It is one of
the most critical aspects of search engine optimization. To improve
search engine ranking, your keyword density must not be too high
or too low.
Try to aim for a keyword density
of 1% to 7%. To achieve 1% you would need to insert your keyword
or keyword phrase once for every hundred words. If you only used
your keyword once in one thousand words, this would result in diluting
your keyword density.
Don't try to stuff all your
keywords together, separated by commas. Search engines may see this
as spam, penalizing your rankings.
How to improve your search
engine ranking
The best way to achieve good
rankings, is to research the appropriate keywords or keyword phrases
related to your web copy before you even begin building your site.
If your site is already built
and it's on the Internet, you may want to consider reviewing the
keywords and make the necessary changes to your meta tags and web
copy. It makes no sense to have a site that is not targeted to the
right audience and expect high search engine rankings.
If your site has a lot of
graphics or flash and is short on content, you should consider redesigning
it. Search engines love content rich pages, so use images and flash
sparingly.
1. Use the Wordtracker (http://www.wordtracker.com)
or the overture suggestion tool (http://inventory.overture.com/d/searchinventory/suggestion),
to research your keywords. These tools will show you how many times
a particular keyword was searched for each month. It's no point
including keywords in your web pages that nobody searches on.
2. The best keywords you SHOULD
include on your site, are those that are very popular (high number
of searches when using the tools above), but have a low number of
competing web sites.
3. Select two or three of
your most important keywords related to your business and try to
use them 3-7 times for every 100 words in your web copy.
4. Incorporate these keywords
or keyword phrases in your title, description meta tag, keyword
meta tag, alt tags (words that describe your images) comment tags,
heading tags and main text of your web copy.
Search engines will spider
the heading tags in your web copy first (H1, H2, H3) because these
stand out from your main text.
5. Write your web copy so
that it not only satisfies the search engines but also is compelling
enough for your web site visitors to read (don't make it sound weird
to read or obvious you are just writing for the search engines).
Repeat your keyword phrase or combinations of them every few sentences.
6. Write at least 250 words
(or longer) for each of your web pages. Search engines will spider
the text near the top of the page, rather than at the bottom. Therefore
include your keywords in the first 250 words on your page.
7. To avoid making your text
hard to read, split your paragraphs into 2 or 3 sentences or make
use of bullets.
8. Avoid using words that
may be popular, but are not related to your site (i.e. sex). This
will not improve your search engine ranking and will only frustrate
your visitors who are searching for relevant content.
9. Keyword density analysis
- use a keyword density analyzer to check the keyword density of
your web pages. This will tell you if you have used too many or
too few words in your web copy.
http://www.keyworddensity.com
10. Realize that not all search
engines treat keyword density the same. Some will only place significance
on keywords in your title, meta tags and web copy. Google (the most
important search engine), places the most significance on keywords
in your web page text.
Conclusion:
Achieving optimal keyword density throughout your web pages, will
dramatically improve search engine rankings, therefore boosting
your web site traffic. Try it..you will be pleasantly surprised
About the Author Herman
Drost is the author of the popular ebook: "101 Highly Effective
Strategies to Promote Your Web Site"
http://www.isitebuild.com/web-site-promotion You can read more
of his in-depth articles at:
http://www.isitebuild.com/articles
|
