Search Engine Optimization Principles
Search Query Language
Discover the search terms your target audience uses to find information. Use these search terms throughout the web site.
Use a Top-Level Domain Name for the web site.
Continuously write relevant content to satisfy the informational needs of your target audience and the search engines.
Web Site Design
The overall design of a Web page should emphasize content as HTML text over graphics.
Web Site Technology
Technology used to produce Web pages should allow search engines to index the Web site.
Should include the most relevant search term(s) for the content of a Web page.
Meta Tags should describe the information contained on your web page.
When submitting the Web site to the search engines and directories, adhere to strictest requirements for optimal results.
Avoid any tactics that can be considered spam for long-term results.
Continuously build relevant incoming links on authoritative Web sites and on sites that are relevant to your site.
Beyond The Fundamentals
Continuously collect, and analyze the web traffic data including the activity of search engine robots and search referrals.
Proactively publish articles or news relevant to the information your target audience is searching for.
Measure And Optimize
Measure the effectiveness of your Search Engine Optimization efforts and optimize your initiatives using all available resources.
About the Author:
By Merrick E. Lozano and Mario Lozano