Makes A Good Affiliate Program?
What Makes A Good Affiliate Program?
With so many affiliate programs out there, it makes sense to work
with the best. High commissions and good affiliate administration
is a good start. Of course you want high commissions, but what about
commissions that keep coming in without additional work on your
Sounds good to me!
2-Tier affiliate programs are worth looking for. They allow you
to set up your own "sales force" and receive commissions
on all the sales they make. It can add up pretty quickly. Residual
affiliate programs pay you repeatedly month after month. Usually
you'll find these with subscription services, or medical related
"refills". These too can be very profitable. It is well
worth your time to search out decent 2-tier and residual programs.
Regarding sales commissions, they can depend on the traditional
profit margins of an industry. For example computer hardware has
very low profit margins and 5% would be a good commission percentage.
Information products tend to have very high profit margins and
40-50% are decent commissions in that industry. Some companies offer
performance incentives. The more units you sell, the higher your
Another thing to consider is cookie duration. Cookies tell the
vendor who sent the customer and makes sure they are credited properly
for any sales. I tend to avoid programs with a short duration cookie.
Many people do not buy the first time they visit a web site. With
a cookie of short duration you are giving the vendor customers,
but are less likely to reap the rewards for your efforts. A vendor
who REALLY wants to work fairly with you will offer a better deal.
The best offer a lifetime cookie. Customers you send would be "yours"
forever. (or until they have to replace or reformat their hard drive,
thus losing the cookies)
Good program administration is essential too. Some offer full tracking
services to help you determine successful advertising efforts. Being
able to check click-throughs and sales keeps you on track to meeting
your goals. Proven advertising materials are invaluable. Many programs
offer a nice variety to use "as-is" or customized to match
your client base.
Whatever your industry, you can probably find an affiliate program
with products or services that work well with yours. They are great
ways to expand your product line without spending a lot of money.
If you are looking for products to market, affiliate programs can
be an easy way to test "best sellers" easily and inexpensively.
We're offering a free e-book containing some of the best residual
affiliate programs and free or low-cost advertising resources. Download
About the Author
Kim Regan is a web
entrepreneur with experience in the small business,online marketing
and IT fields. FortuneExpo www.fortuneexpo.com