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5 Super Affiliate Tips - What's Your USP?
Top 5 Super Affiliate Tips - What's Your USP?
It's a known fact that establishing a USP (unique selling proposition)
is an essential part of any business plan ...
But what about your affiliate marketing campaigns?
What makes your promotions unique from the hundreds ... or even
thousands of other affiliates pushing the same merchant's products
and services?
Well ... nothing, if all you do is cut and paste the same merchant
provided ad copy as everyone else, or just toss a bunch of links,
banners, and buttons on your site.
What you must do is make yourself stand out ... grab the interest
of your prospect, and qualify your offering to meet their needs.
Here's 5 quick tips to get the most out of your affiliate promotions.
1) Learn all about the product/service you're promoting.
The more you know about your promotions, the more credible your
promotional content. If you don't own the product, do your best
to scour the merchant's site for info that you feel best explains
the benefits of it, which leads to number ...
2) Write your own ad copy.
It's the credibility factor again ... you're selling yourself,
establishing the bond between you and the prospect, in an effort
to win their trust and interest. If you do own the product, or have
access to it by permission of the merchant, write a detailed review.
You can even use yourself as a case study to provide an eye witness
account of the satisfaction potentially derived from using it. If
not ... and in addition to your own accounts, list the testimonials
of others.
3) Establish a line of communication with the merchant.
You might have to settle for the affiliate program manager, or
a related department, but the idea is to try to acquire anything
you can, above and beyond what is offered to regular affiliates,
that will help you gain a promotional edge. Branded articles, ebooks,
special offers, free trials, etc. You might even be able to gain
access to the product or service you're promoting if you explain
that you'd like to review it for promotional purposes (it can't
hurt to ask ..;)
4) Build a sub list of targeted prospects.
Would you believe that I, personally, have built campaign designated
email lists of less than 100 members, that have actually accounted
for more sales than my main list ... that goes out to thousands
of subscribers? Why? Laser targeting, my friend. Offer a campaign
related update, course, report, or other form of freebie to attract
them. In addition, you'll now have a ready made list for future
promotions made by the affiliate merchant.
5) Search engine optimize your promotional pages.
... for keywords and phrases relevant to your offerings, and run
pay per click campaigns targeting the same and comparable terms.
The search engines shouldn't, by any means, be your sole source
of promotion (email, forum, offline marketing ... to name just a
few methods) but they could potentially play an important part.
I recommend investing in a course like Brad Fallon and Andy Jenkin's
'Stomping The Search Engines' , which covers both SEO and PPC pretty
extensively ... and effectively.
Work these 5 tips into your affiliate program promotions, and I'm
sure you'll enjoy success.
Sidenote:
If you're participating in a multiple tier affiliate program, and
you have access to your downline referrals, make sure you take the
time to train them to succeed. Remember ... their success is YOUR
success!
About the Author Mike Merz is the owner/webmaster
of Internet Marketing For Newbies LLC, publisher of The IM4Newbies
Update, administrator of The IM4Newbies Internet Marketing Forum,
and has had articles published on many of the internet's most popular
sites, his main focus being Internet Marketing start up consultation,
specializing in affiliate program related campaigns.
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