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10 Ways To Win With Resell Rights
Top 10 Ways To Win With Resell Rights
Buying software and ebooks with Resell Rights means you have full
control over the product, including the profits, without the hassle
of creating it yourself.
The problem is EVERYONE is doing it. To really make the most of
Resell Rights you have to use every `trick` in the book. Try these
Top 10 Methods for starters!
Be Early
If you can promote quickly, as soon as a product is available,
so much the better. This way the item is still `fresh` and in theory
you'll get more sales, since not many people are selling it. This
`honeymoon period` doesn't last long - so to make this work you
must promote heavily, far and wide, and quickly.
Be Late!
Strange as it may seem you can also promote older products AFTER
the `big rush`! When a new package with resell-rights is launched
it goes through three distinct periods. First, as mentioned in step
1, the item is promoted by the early adopters. Then, everyone else
catches on and it seems to be everywhere. Finally the product remains
on websites but is not promoted heavily, a good time for you to
press for the sales...
Repackage
This a very popular method to distribute resell-rights products.
Bundle them together, perhaps create your own e-book or software
to distribute them. This way you can promote the `new` product that
no-one else is.
Be Exclusive
If you can get resell rights with some kind of limited or exclusive
deal from the products creator this is almost as good as creating
it yourself. The product retains it freshness that much longer and
you'll have almost no competition. Even if a product doesn't come
with Resell Rights you can always contact the author and make an
offer. You'd be surprised how well this works.
Buy Cheap
The pile-it-high sell-it-cheap philosophy can be damaging to the
Resell Rights market, but the bonus is you've bought the products
so cheaply you're almost guaranteed a profit. They won't be large
profits, but if you're selling 100's of different items it can add
up. There are many sources of these products, including eBay - and
the `price fixing` laws (if you interpret them this way) means the
author may have trouble enforcing minimum-price policies.
Giveaway / Rebrand
Some products let you rebrand them, usually to make money on the
`back end`. This way it doesn't actually matter if you're giving
away the package or selling it ultra-cheaply, since the up-front
profit isn't your main goal. Some packages are truly viral and can
spread amazingly quickly - carrying your links with them.
One-Time Offers
This is another method of profiting from the back-end. Directly
after your customer has purchased or downloaded the main product,
quickly offer another with the promise that the offer is only good
if taken advantage of immediately. These one-time offers have a
higher response rate than usual and if the deal is good enough you
should expect solid sales. You often find extra bundles or discounts
offered this way.
Upgrades
With an upgrade system you can giveaway cut-down or limited packages
and software with a method of upgrading within the application itself.
That way you can spread the free/limited software widely, hopefully
having others give them away for you. Again, works with bundles
- upgrade for extra software - or with time-limited trial software.
It's been a common method within the shareware industry for years.
JV
Since you effectively own the packages with Resell Rights you are
free to make deals with other marketers. Usually, this involves
a revenue-share of some kind, most commonly an Affiliate Program.
That way they can market the product, and you both make a profit.
Build Your Own
Perhaps the ultimate way to "Win With Resale Rights"
is to create your own product and grant these rights for it. That
way you can embed back-end opportunities into the product and watch
while others sell it. You can even grant limited-rights to select
marketers for a premium, or sell the Resale Rights at more than
the product price -- effectively creating a upgrade path for the
item.
About the Author Stuart Reid is the
creator of the "Instant Marketing Library", a ground-breaking
package of e-books and reports complete with lifetime updates and
resell/giveaway rights. You can download the Instant Marketing Library
for fr.ee from: http://www.InstantMarketingLibrary.com
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