to Business Success on the Internet
Secrets to Business Success on the Internet
Four secrets to creating a new successful Internet business.
Secret Number One:
The Key Is A Niche Market
Identifying a viable niche is an important asset as you're creating
a new Internet business. The target should be a certain facet of
the population that has very specific needs you are able to satisfy.
Discover the habits and characteristics of those who will become
your regular customers.
Here are some of the questions you should ask about various consumers.
- Does this target market include consumers who use the Internet
- Are these potential customers people who have disposable income?
- Which communities have more interest in the convenience and
time saving qualities of online shopping?
- Are there businesses that could use your help to find diverse
or rare services and products quickly and easily?
- Are there potential customers who prefer the privacy of purchasing
products or services online?
- Is there a need in the target market for cost cutting or price-comparison
shopping of particular products or services?
Once you have discovered the answers applicable to your business
you can narrow your marketing strategy. Spend time and energy on
those you know have potential purchasing power. Also, a marketing
portfolio should be diversified and flexible as your business changes
Secret Number Two:
Believe In The Importance Of The Web
These days a strong web presence can make all the difference to
an entrepreneur. Your can now entertain the possibility of being
nationwide or even worldwide. The scope is no longer limited to
the physicality of your own neighborhood. Further, it provides your
company with a virtual business card that is viewed at a client’s
leisure and is a complement to a physical location that may appeal
to a different clientele.
An Internet presence is a mighty tool for the small business.
To build a web site or a storefront is incredibly cost-effective.
Also, as a growing number of web design firms and private contractors
appear the rates and prices become increasingly affordable. Opportunities
to learn how to create a simple web site on your own are also available.
Inexpensive templates and programs can be purchased online and only
basic computer knowledge is needed to utilize them.
Secret Number Three:
Use Every Internet Marketing Tool Available
Unique, low-cost business marketing opportunities are accessible
on the web. Bulletin boards, web rings, e-zines and other resources
post information and articles/press releases on companies. This
is often free of charge! Grass roots methods, such as spreading
the word about your business through referrals and from one person
to another, also move quickly through the Internet. Use this technology
to your advantage!
There are endless ways to add links to your website on other sites.
This expands your web presence vastly and can also be free of charge.
Check out networks online. Business organizations of all kinds affiliate
with one another over the Internet. Taking part in an association
made up of various providers helps bring in traffic and benefits
Secret Number Four:
Do Not Forget The Importance Of Customer Service
People enjoy great customer service, yet it's easy when owning
an online business to lose sight of providing any customer service
at all. The lack of face-to-face contact can leave a company seeming
impersonal and uncaring. Quality care of the people you work with
is key to bringing in repeat business. See your business from the
clients’ point of view and expand in the direction that best
serves their needs.
On the Internet communication is a valuable commodity. Encouraging
clients to ask questions, make complaints or suggestions, and to
correspond by phone or e-mail to discuss problems is imperative.
Also responding to these inquiries in a timely and professional
manner will solidify your presence as a company worth patronizing!
Remember, create a business or build on a business venture with
a vision of success in mind. Your vision is an investment! Be adaptable,
open-minded, and diversify your efforts. This will lead to successful
growth and long-term security. Take time to explore tools and do
whatever detective work is necessary; make it a habit that continues
over the years. Give yourself all of the advantages possible and
you will reach your highest goals.
Marianne Puechl is co-owner of (www.RainbowWeddingNetwork.com),
the first exclusive gay and lesbian wedding registry on-line. The
site includes a directory of over 4,000 screened, gay-friendly businesses
nationwide and in Canada.