to Choose Your Affiliate Program Wisely
How to Choose Your Affiliate Program Wisely
Affiliate marketing programs have sky-rocketed in popularity in
the past few years. As one of the fastest and easiest ways to start
an online home business people are jumping on this wave by the millions.
Affiliate programs offer merchants the opportunity to employ vast
armies of sales people who get paid for the results they achieve.
The rewards for affiliates can be very good, and the skilled affiliate
marketer can earn many thousands of dollars per month. This win-win
situation has led to an explosion in the number of affiliate programs
that are available to affiliate marketers.
With this growth of affiliate opportunities have come many questions,
such as: how do you go about choosing the right affiliate program
for you? What qualities should you look for in a program and which
gives you a good chance of making a sustainable income? Below are
some tips that will help you to evaluate affiliate programs, and
help you to avoid wasting time and money.
What Commissions Does the Program Pay?
It is very important that you know how much you can expect to earn
from a sale. There is no point in spending time and money promoting
a product that pays very small commissions. You could end up spending
more on marketing than you make on sales. It is probably best to
stick with marketing products with a high commission value, unless
you have found a niche market where you can sell vast quantities
of product, and make substantial commissions on your volume of sales.
How Much Traffic is their Website Getting?
Try to discover the amount of traffic the affiliate owner’s
website is already receiving. Alexa.com is a very useful tool for
doing this research. If the website is ranked in the top 100,000,
the merchant is getting a good volume of traffic, so it's possible
that there may already be too many affiliates. If it is ranked below
500,000 it may be no good, or it could be a golden opportunity to
make some real money by becoming one of the first affiliates!
Always research a merchant's product if their website has a low
traffic ranking. It may be a good idea to buy the product yourself
if you can afford it. Otherwise you could do a search to find out
if there are any negative reviews about it on the internet. Be careful
who you listen to though because many people are in the habit of
bashing affiliate programs with nothing to really support their
comments. If you find a large amount of negative reviews with little
positive ones then it would probably be a good idea to stay away
from that affiliate program.
How Often Are Affiliate Commissions Paid?
Some affiliate programs pay commissions every week; some once a
month, others only pay every quarter. It is important that you know
how often you can expect a pay check if you are going to have financial
control over your business. Do you have the financial resources
to continue to market a product if you have to wait a long time
before you get paid? It would also be wise to find out the minimum
commission that you have to earn before you get paid.
Does The Affiliate Program Use Tracking Cookies?
Many customers do not buy on their first visit to a merchant's
for their affiliate program, so that you get credit if the customer
returns and buys at a later date. Check out how long the cookies
last. The longer the cookies lasts; the better the chances of you
Does the Affiliate Program Pay on Subsequent Sales?
Some programs will only pay commission on sales that come through
customers visiting their site via a direct link from your site.
They pay you nothing for any subsequent purchases that the customer
makes if they visit the merchants site directly. It is important
that you get paid no matter what route the customer returns by if
you are to build a sustainable affiliate business.
What Marketing Resources Does the Affiliate Program Offer?
Look at the type and quality of the marketing resources that they
provide. Do they provide articles, advertisements, or other content
that you can use to put on your site? Do they provide free guides,
special offers, free viral e-books, or product samples that you
can send to your list? If the marketing material they provide is
good then it is likely that the business will provide good support
for their affiliates.
Finding the right affiliate program for you can be tough to do.
The best advice is to do your own research, follow the advice above,
and listen to your instincts. Use the above questions as an aid
to finding an affiliate program that enables you to reach your financial
goals. You never know... You might just strike affiliate marketing
About the Author
Trent Brownrigg is
a successful affiliate marketer. You can find the best affiliate
programs at http://www.work-at-home-jobs-iowa.com/top_10.html