Turtle and the Rabbit Do Affiliate Marketing
The Turtle and the Rabbit Do Affiliate Marketing
Once upon a time there was a beautiful Island. The weather was
wonderful. It usually rained a little early in the morning to freshen
the air and bring out all the wonderful smells.
Then again it rained a little at night to bring out the lush and
beautiful vegetation by morning. But the sun still shown most of
As luck would have it, two descendants of the famous "Tortoise
and Hare" lived together on this very same Island!
They were actually pretty good friends, using their laptops to
communicate, the rabbit never stayed in one place long enough to
hold a normal conversation.
Besides eating and sleeping all they ever did was play against
each other in Internet shooting competitions. Surprisingly the speedy
rabbit was not the winner as often as you might think.
Tiring of shooting each other in cyberspace they decided to play
another game. The Affiliate Marketing Game!
The rules were very simple, join as many or few affiliate programs
as they wish and whoever accumulated the most points(measured in
money) in 12 months would be declared the winner.
The first few weeks by each was spent learning, they subscribed
to ezines, bought books and courses, and participated in forums.
Mr. Turtle started a newsletter based on the things that he learned.
He built a simple web page designed to collect email addresses and
send out his ezine. He learned and practiced building trusting relationships
with his subscribers.
Mr. Rabbit used pay per click search engines like google adwords
and overture to send targeted visitors directly to his affiliate
pages. He learned about keywords, clickthru and conversion rates.
He started making money right away.
Though it took longer, Mr. Turtle soon started getting sales from
his ever growing list. The larger his list got and the more his
subscribers could trust him to have their best interests at heart,
the more money he made.
Mr. Rabbit found that once he had perfected the formula for pay
per click success he could duplicate it over a wide range of products
and services. His income seemed to be limited only by the time that
he had available.
After one year the results were in. Mr. Rabbit had won! Or did
he? You would never know it from the size of the grin on Mr. Turtles'
As per their original agreement they went back to playing the Internet
games that they had played before. The rabbits income quickly ground
to a halt.
The turtle still sent an email every week or so to his huge list
and soon his actual income surpassed that of his quick friend.
The moral of the story here my Internet marketing friends, is that
we should always optimize our marketing strategies for the present
and the future.
About the Author
David McCammon publishes
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