Where
is the Best Place to Put Google Adsense Ads?
Where is the Best Place to Put Google Adsense Ads?
Why, on your web pages of course. Ok, just kidding. The real question
should be: "Is there really any truth to the rumors that where
you place those Google AdSense ads can actually improve response?"
According to my best information, the answer to that question is:
Yes.
Google's own AdSense experts say that that there is a direct correlation
between the placement of the AdSense ads and the resulting clickthrough.
When ads are placed in "content zones", rather than in
"advertising zones", response rates on Google AdWords
goes up. There are also indications showing that ads appearing on
the right side of the page get clicked more than ads appearing on
the left side.
Advertising analysts with degrees in human behavior and psychology
have spent thousands of man-years (people-years?) studying how people
read printed and Internet content and what it takes to get them
to respond to ads. While some of these studies are proprietary,
or are only available to anyone with $10,000 or more to spend on
a copy, other studies have been made public and can be read by anyone
who is interested.
Google themselves has released some relevant information which
is focused directly on increasing your Google AdSense response.
You can read their findings Here
Of course, all of the studies in the world aren't worth a hill
of beans if the findings don't work on your web site. That's why
it is important to test, test and test again. Experiment with your
Google AdSense placement and track the results over a period of
time.
Google provides response tracking tools in your AdSense control
panel. Learn how to use them. As you begin to see what may be only
subtle differences in response, you'll be able to determine what
works best for your particular site. But don't get complacent. What's
working for you now might not work next month if you change your
site design or content.
One of the most important factors in determining placement of your
ads is the type of content that your site delivers. If you are primarily
an e-commerce site, and you have a lot of pictures and ad copy for
your own products competing for attention against AdSense ads, then
it is going to be a particularly tough challenge getting any kind
of decent Google AdSense clickthrough. It is situations like this
that require very thorough testing and a lot of trial and error.
Blogs seem to have a lot of success generating high response rates
to Google AdSense listings. Perhaps it's because blog readers realize
that ad revenue is the only way that their favorite blogmaster can
keep the lights on, so the readers think of clicking on ads as a
way to make a donation.
Regardless of what the experts say, your best bet is to tailor
your Google AdSense ad placement to what your own experience shows
works best for you. In the end, you're the only expert who matters.
About the Author Diane provides marketing
and internet profit tips. For more Google AdSense tips, visit http://www.adsense.deeljeabiz.com.
Email : deeljeabiz@gmail.com
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