Affiliate
Marketing: Persistence Pays
Affiliate Marketing: Persistence Pays
Successful affiliate marketers see obstacles as opportunities to
learn, not reasons to give up. They have learnt the underlying secret
of success – persistence pays.
Persistence brings its own unique pay-off in the form of what I
call the four R’s – resources, realization, relationships
and rewards.
1. Resources
If you persist with an affiliate program you get to understand
the resources available to you and how best to use them for your
program. Many affiliate programs today provide support for affiliate
marketing in the form of solo ads, classified ads, banners, suggested
signature lines, articles for your website or blog, safelist memberships,
viral e-books, viral reports, marketing videos and autoresponder
message series.
These resources are often backed up by forums, chat rooms, teleconferences,
and tutorials where you can learn how to make the best use of these
resources for the affiliate program involved.
It is not possible in two or three months to get to effectively
use all these resources or fully understand your affiliate program,
the product and/or service offering and the dynamics of the relevant
target market.
By not persisting with your affiliate program, you are missing
learning opportunities and under-utilising the resources available
to you (which you are ultimately paying for).
2. Realization
Persistence brings increased realization through exposure to these
affiliate resources, to successful affiliates and to the systems
that support your affiliate program. You learn (over time) what
marketing strategies are the most cost-effective for the product
or service that you are marketing through your affiliate program.
You also come to fully appreciate your program’s follow-up
system, reporting system and commission structure. Persistence helps
you understand better the features and benefits of your product/service
offering, the real target market and how to sell to this market.
Persistence can bring the realization of how best to use your personal
resources and skills for your affiliate program. It can also help
you realize ways to achieve synergy between the various affiliate
programs you are involved in.
3. Relationships
Persistence develops relationships over time, particularly if you
are active in communicating with your sponsor, upline, downline
and other affiliates through the affiliate program’s forum,
teleconferences or teleclasses.
Relationships, in turn, bring resources, support, encouragement
and ideas to help you to improve your effectiveness and your affiliate
income. You can access affiliate marketing coaching through these
relationships.
If you do not persist, you cut yourself off from these relationship
benefits.
4. Rewards
Persistence can bring a range of rewards. Loyalty to an affiliate
program is often rewarded by a sponsor or program owner. Sometimes
this takes the form of discounts, bonuses, extra credits or downline
members. You may also benefit through the natural evolution of the
program as it is refined, improved and upgraded. Long-standing members
are frequently given first access to new offerings.
Persistence can result in your emerging as a program leader which
in turn can lead to your receiving lucrative offers to act as a
leader in another affiliate program.
These four R’s – resources, realization, relationships
and rewards – are interdependent. With persistence comes a
form of synergy where the four R’s reinforce each other and
you receive an even greater benefit from the fact that they are
actively working together to increase your affiliate income.
Persistence pays – it takes you to another level of development
as an affiliate marketer, deepens your understanding of affiliate
marketing, enriches your online experience and brings monetary rewards.
How often have you wondered: Where would I be now if I had only
persisted with that other affiliate program?
About the Author This article is written
by Ron Passfield, PhD, affiliate marketing coach, who is helping
affiliate marketers develop their affiliate business through the
step-by-step coaching provided by the Affiliate Classroom. Visit
Ron's blog for the latest on affiliate marketing and register for
a free affiliate marketing course: http://www.affiliate-marketing-coach.blogspot.com
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