Your Web Site Efficiently
Updating Your Web Site Efficiently
Many new webmasters, and even seasoned web designers, create web
sites that are very inefficient in regard to updates. Updating your
site keeps visitors coming back day in and day out, while at the
same time giving search engines plenty to index.
Yet if the task of updating your web site is not an efficient one,
hundreds and thousands of hours can be lost. Using simple solutions,
such as content management systems, the efficiency of updating a
web site can be improved dramatically.
The Trap of a "Simple" Web Site
When I first started learning web design, I learned enough to make
a simple web page. "Cool! I made a web page!" I thought.
Indeed. Then I proceeded to make an entire web site, several hundred
pages deep. "Cool! I made a web site!" Then came time
to update the site. This is what I call the trap of a "simple
An inexperienced webmaster makes a web site using HTML with no
CMS (Content Management System), no Style Sheets, no includes, then
finds things need to be updated and goes through and changes every
single page on the site. Mean while, a Webmaster using includes
or a CMS is able to update his or her site in a fraction of the
Fortunately, the trap is very easy to escape, and if the problem
is addressed right away, not much time is lost at all. The downside
is that if you get stuck in the trap, you can spend countless hours
making changes to your site that otherwise could have taken minutes.
Getting Out of the "Simple" Web Site Trap
To get out of the "simple" site trap, simply transfer
your site to a CMS or use includes and style sheets. There are huge
numbers of CMS solutions available. Some are free, some charge a
one-time fee and others charge a subscription fee. To get the best
service, you will have to pay a little more.
Having someone there to answer your questions when you need them
answered is a huge plus. Spending the extra money to get the extra
service is often well worth the investment. If your budget is tight,
Open Source CMS solutions are available for free. A good programmer
can do a basic installation of such a system in a few hours. PHP
Nuke is an example of one popular Open Source CMS.
Many CMS solutions do much more than just allow your web site to
be updated easily. A top-notch solution will include email marketing,
web forms, e commerce, members' areas, lead management, and more.
If you've found yourself in the "simple" site trap, the
best thing you can do is get out right now. Still, careful research
will ensure that you will get the most for your money.
About the Author
Halstatt Pires is an
Internet marketing consultant with http://www.marketingtitan.com
- an Internet marketing firm in San Diego offering automated web
site systems through http://www.businesscreatorpro.com.