Relation
between good hosting & internet marketing
World is growing with internet. The use of internet
has been increased up to more than 1000 times and because of this
increment in internet visitors, everybody is coming on online business
through search engine optimization and other internet marketing
activities or tool that can help increasing his/her organization
business and all this is possible with a brand new website.
A website making is not a big task but when it comes
to a website that really does business through search engines or
any other marketing activities, this all depends on number of factors
that really helps your online business. I would like to say with
the confidence if you are not hosted on a good server you must not
think about the marketing of any online business.
Let’s talk about couple of important point I choose to discuss
Web Designing & Web hosting Lets say you have chosen
one of the best web designing company in your area to design &
develop your website with the best of your knowledge and they have
completed the website designing in couple of days now your website
is ready to host on a server.
May be you have already chosen another hosting company or it might
be possible that the same company is hosting your website on their
own servers. How to decide or how to choose a hosting company when
you are ready to market your website over the internet.
While choosing a hosting company for your internet marketing ,
you must be thinking about the prices and features and all other
things you can think as a non IT professional. Or simple you will
select the designing company server for your hosting because they
can offer you discounted prices for the hosting package. And this
is very true once you are working with a company and they recommend
something that you need along with a discount (You think), you will
simply go for this.
But
- Do you think that hosting package they are providing is really
good for your online marketing…?
- Do you think the charges they are asking for hosting are genuine?
- Do you think the features they have with in the hosting pack
are worth of the cost you paying..?
- Do you think this server will be able to run your website for
24 hours everyday..?
- Do you think this hosting server would be handling all of your
internet visitor queries properly?
- A number of other point are there in my mind I would like to
discuss but I feel let me talk about the written point in details
here only.
Available Internet Marketing are Search engine Optimization (SEO)-
PPC, Website advertising, Online Paid marketing, adwords, adsense,
and link exchange, CPM and other marketing activities.
I hope this SEO word is not a stranger with all the internet savvy
now a days even most of the internet user says yes I can promote
your website through search engine optimization over the Google,
Yahoo, MSN and all. And I feel this is true because the use of internet
has been greater than before and almost everybody knows about the
google, yahoo and msn and all other engines.
How they rank website and how they decide a website to rank. Anyways
we were talking about the hosting. Lets say your site is well optimized
and ranking well on all engines BUT when a user tries to open your
website, It says page can not be found. The same page most of the
site displays everyday, can not find server, or may be another message
that server is down for maintenance kindly check back later.
Now the point is if you are ranking well, your site is having quality
content and everything is very good about your website then why
choose a third class hosting package on a bad server. You worked
hard in finding the visitor from the internet to come to your website
and finally when arrive, all in vain. Simple he/she will try the
website or try another webpage. So just because of a bad server
all of your efforts go useless.
Not only SEO I am talking about but any of the marketing applied
to your website. When a request has been sent to your server, your
server must respond with in 3-5 seconds so that that can make sure
your visitor to stay because your webpage processing bar is working
but if a webpage does not open with in 10-20 seconds generally user
close the windows and looks for the another step.
Here I have couple of good point you can read while selecting a
hosting for your site.
- Try to check the other running website those are hosted on
the same server.
- If possible send a personal request to the current running
website owner to ask about the hosting and experience with the
same.
- If possible ask your technical expert to involve in the selection
of the hosting.
- Also check what all features & permission you have been
given
- Check out the prices you have been charged and what is the
market cost.
- Don’t go for the discounted rates as this might be the
another wrong decision while selecting a package.
- Go for the brand name hosting company or check out the complete
plan and then choose a package.
- Try to check how many domains are hosted on the same server.
This will ensure you the server performance.
- Go for the best hosting; don’t go for the discounted
prices.
I hope all these point will help you in a good hosting company
selection while marketing a website. You go any marketing for your
website but if you have got the best server that can respond to
your online clients or visitors immediately.
Market a good website with good content hosted on a good server
with qualified internet marketing strategist would be the best solutions
for your internet business.
About
the Author Sachin Agarwal - Ultimate
Web Solutions is a web designing & web hosting company in
India helps you in internet marketing activities.
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