What Is RSS And How Can It Benefit You?
What Is RSS And How Can It Benefit You?
RSS is short for Really Simple Syndication. It is
part of the XML family that is used for syndicating information.
Put simply RSS allows one web site to share information with another
web site.
As a web site publisher, RSS offers a way for them to publish their
information on many web sites, which in turns increases their reach
on the Internet and the amount of traffic they receive to their
web site. They also receive more one way links back to their web
site. These benefits result in an increase in their search engine
ranking.
As a web site owner, RSS allows them to receive up to date links
to information on a regular basis that runs on auto pilot. When
the publishing site is updated, their web site is also updated.
The result of this is that their web site is updated more regularly
which also increases their search engine ranking.
The other benefit the web site owner receives from using RSS is
that their information remains "fresh" which encourages
their visitors to return on a regular basis.
However, the web site owner does not receive the complete articles,
instead, they receive a feed that contains a title, a brief description
and a link to the article that resides on the publishers web site.
The main disadvantage to the web site owner is that they trade
off traffic for content, as their visitors need to visit the publishers
web site to read the complete article.
But, this is a minor disadvantage considering all the benefits
that RSS offers the web site owner.
The web site owner will need to install some software in order
for them to receive RSS Feeds.
This software ranges from commercial packages the web site owner
can purchase all the way down to freeware. Before purchasing any
software you should research the different software packages that
are available to ensure you get the software that is most suited
to your requirements.
Fortunately, setting up an RSS feed is relatively straightforward
and should only take a couple of hours at the most, and, once RSS
is set up their is very little maintenance (if any) required.
If you are a web site owner, you should consider the power of RSS
and what it can offer you and your web site.
About the Author Bernie Wiemers has
been working in the information technology industry for the past
19 years and has been on the internet since it was available in
Australia. Bernie runs the website www.money-site-builder.com
which is devoted to teaching you how you can make money online.
Are you interested in learning more about RSS? Visit www.money-site-builder.com
and view a free video tutorial on how you can install an RSS feed
on your web site for free!
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