Every Webmaster Should Own a Blog
Why Every Webmaster Should Own a Blog
What is a Blog
Weblogs are dated journals which are used by about 0.03% of the
internet, yet they play a huge role in search results. To remove
spam from search results, search engines have been relying heavily
on links to organize search results.
Weblogs generally consist of small posts with a few links in them.
Some Weblogs allow users to post comments which link to their websites.
Software systems such as Movable Type place these comments and trackbacks
(references) in the same page as the post.
The internet was founded with the concept of the free flow of
information. Good information has a tenancy to spread quicker than
bad information. Many people are continually trying to fight this
to no avail. By reading other blogs you can expand your horizons
and educate yourself further on that what interests you. You then
can tell the world what your opinion is on the topic.
Websites like Blogger offer this service free.
Rapid Feedback (Free Paid Inclusion)
In addition to having a large link network setup, these bloggers
are typically extremely opinionated people. The personal writing,
close community feel about them, opinions of every nature, and the
ability to leave instant feedback have caused these sites to leave
a big footprint on the web.
Search engines want fresh new content. I once posted about how
Britney Spears got her start on Hollywood. My weblog showed this
quicker than most newspapers, so I actually received some traffic
for that. If you are strongly intertwined within the blogging community
and you update your weblog every day, search engines will visit
You can post a link to a new article or to any page you need quick
indexing or re indexing. This will make testing and changing a rapid
process. Essentially having a blog is like a free paid inclusion
program for every site you will ever work on.
In addition to the rapid feedback in search engines, you can also
quickly change the format of your entire site in a matter of minutes
with blogging software. Many companies spend in excess of $10,000
buying content management systems that have little or no advantage
over great blogging software.
Dinosaurs Say the Blogs are Destroying Google
You have to be pretty closed minded to think unbiased free expression
is a fad that will soon pass. You may find dinosaurs complain about
blogs and how they are destroying the Google ranking system. There
are two ways to look at this.
1.) they are destroying the internet and I want to ignore them
- resist change at any cost
2.) they add value to the internet and I want to participate - go
with the flow
Those people who are the quickest to adapt to new technology and
change usually are far more successful. The time between their feedback
loops is shorter. They live many more idea lifecycles. Faster lifecycles
= quicker change & greater adaptability = more success.
Quickly Become an Authority
Many websites are not even indexed, others suffer from low link
popularity. By creating a personal weblog you can show the world
your point of view and build a well indexed site with strong link
As long as that is your main goal, and you have no hidden agendas
you may even gather a loyal following. Many businesses find a side
projet becomes more lucritive than its main business plan. Most
people who are making their living off blogging probably honestly
just fell into it!
Most SEO websites only have a PageRank between 4 - 6. By having
a weblog, submitting it to a few of the weblog directories, and
posting comments linking to your weblog from other weblogs you like
you can easily get a PageRank of 6 within a couple months.
Going Overboard or Staying Afloat
I am not proposing that people use weblogs to spam, but I am proposing
that people share their views of the world and accept the fruits
this idea bears. In addition to good popularity (which can be passed
on to your other sites), having a blog can help take the corporate
edge off of your business and allow you to connect with others.
Get your feet wet and try a free blog Blogger
Get the Cadillac of Blogging Software, Movable Type
Prevent People from spamming your blog MT Blacklist
About the Author
Aaron Wall, owner of
Search Marketing Info - http://www.search-marketing.info/