Content: How Much Should I Pay?
How much should you pay for web content? It depends on what you
can expect to get back on your investment. Find out how a web content
writer can increase your site's revenue 20% or more.
When web content gets discussed on webmaster bulletin boards, the
most common question is, "how much should I pay?" That
question is both perfectly logical, and perfectly stupid:
- Logical, because the biggest expense of any website, with the
possible exceptions of advertising and promotion, is the content.
You only have to get web development and design once, but content
needs to be added regularly for your site to be successful.
- Stupid, because the real question isn't how much you are going
to pay, but how much you are going to invest. Your content, if
it's done right, will make you money. In fact, it can easily make
back its cost within a month. So the real question you should
ask a web content provider is: how much will it make me?
Calculating Your Web Content's Value
Ultimately, your web content is the one part of your site that
makes you money. The code, design, and even traffic, while important,
are not what ultimately get a visitor to take action. You have to
tell or ask visitors to take action. Telling and asking take words.
Small changes in your web content can make big differences in the
bottom line. Take a look:
Let's say you have a web page that averages $25/day in revenue
from advertising and/or affiliate links. You have a professional
writer optimize the content on the page to get more clicks. Watch
- If just 20% more visitors click on affiliate or advertising
links, your revenue will increase $5/day, $150/month, and $1825/year.
If your page maintains its current level of traffic for three
more years, that's a $5475 increase, just for that one page.
- But it gets better: the improvements to the page will easily
increase traffic by 20%, as more visitors return, more visitors
refer your site to friends, and more webmasters, bloggers and
others link to your site. That brings a total of $6570 more revenue
from that page over three years.
- If you get the same results with 50 pages with similar traffic
levels, that's an increase of $328500. Now multiply that by however
many sites you or your company owns. Can you say, "early
Keep in mind, that's only the additional revenue you get from the
improved content compared with what you were getting already from
your work. No extra work needed.
If your website is a promotional vehicle for a business, the results
can be even more spectacular. If a page nets you $500/day in sales
or leads, website content improvements that increase your sales
or leads by 20% will pay for themselves within a month, if not a
In reality, if your current content is really weak, the improvement
is likely to be even more spectacular. Traditionally, overhauling
bad sales writing doubles or even triples the response rate.
The best part of all this is the advantage you'll gain over the
competition, with so many website owners in the dark about their
content. If you are earning 20% more than the competition on the
same advertising or promotion expense, you will ultimately carry
Making a Content Investment
Now, back to price. What would you expect to invest to see a $6570
Writer's Market, the blue book of professional writer fees, says
web content averages $300/page, which would mean a 2000+% return
But you can actually get away with paying only half that if you
don't need research or meetings—the biggest time-sucks when
it comes to creative projects. If you order content in bulk, you'll
likely get an even steeper discount.
Why not see for yourself what kind of an improvement professional
writing can make on your site's revenue? Every day you wait is another
day of lost revenue—and why should you be content with that?
Joel Walsh, a professional content writer
and founder of UpMarket Content, recommends you check out their
site to learn more about what you can get from a web site content