The Top 5 Reasons Why Every Real Estate Professional Must Have a
The Top 5 Reasons Why Every Real Estate Professional Must Have
a Website NOW!
Have you ever counted just how many times you've heard
the adage "location, location, location..." when talking
about real estate?
You've heard it many times because it is important.
On the internet, things aren't much different. In order to make
the internet a successful (read profitable) part of your real estate
business, you need to claim your spot and begin building your website
into the powerful marketing tool that it can be.
There is no faster or more efficient way to build your real estate
business than by using the internet to magnify the power of your
Here are the top 5 reasons why you need to get started yesterday:
1. Your Location On the Internet Will Never Change...
It's important that your network of past, present and future clients
knows how to find you. We all have phone numbers and cell phone
numbers, but not too many people will commit to memorizing them
or even remembering where they put your business card.
With a domain name and website, however, things become a bit easier.
People seem to remember domain names, especially when they are simple
and short. And your domain name will never change, so finding you
next week will be as easy as finding you 10 years from now.
Having your own domain name and website is one of the most effective
ways to make sure your contact information sticks in the minds of
your prospects and clients.
2. Your Own Website Makes You Legitimate.
As a real estate professional, you own your own business. What
reputable business do you know of that doesn't have a website?
It sounds crazy that you should have a website just because everyone
else does, but being online these days makes your business legitimate
in the eyes of your clients.
The internet is so new that for the most part, people believe most
all of what they see online. It hardly matters what the reality
is because the perception of your clients is all that matters.
3. A Website Builds Your Story.
"Branding" is a pretty over used buzzword. I prefer to
use the word story because that is what I believe your clients buy.
Good marketing is nothing more than telling a good story (a true
one of course) that resonates on some emotional level with your
clients. People shop with their heads and buy with their hearts.
Your website, through well written copy and good design can establish
that emotional connection with surfers on the internet long before
they ever turn into buyers or sellers.
4. A Website Sets You Apart.
Real estate is a "me too" business. If you don't set
yourself apart from your competition and provide compelling reasons
why someone should do business with YOU, your marketing efforts
will be similar to standing in a crowd shouting, "Choose me!
Sure, the internet is filled with real estate websites, but the
important thing is that YOUR website be included.
5. A Website Gives You Leverage.
Do you have employees in your real estate business? Perhaps a part
If you have a website, you now have a full-time Director of Marketing
that never stops working for you.
For only a few dollars a month, you can step up your marketing
efforts to create an "always on" client magnet. Of course
it takes a lot of time and effort, but the payoff can be immense.
As a lead generation tool, there is no more efficient way to do
business than through your website.
Here's the bottom line...
If you don't have your very own website, NOW is the time to get
Taking your real estate business online can provide a huge return
on your marketing efforts and help bring leads right to your door.
Don't wait. Jump in NOW before the going gets really challenging.
About the Author
Jason Leister is owner
of Computer Super Guy, LLC, a Chicago-based technology firm that
helps real estate professionals profit with technology. Sign-Up
for the free real estate technology newsletter ProfIT by clicking
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