So You Want Your Site To Be Number 1
So You Want Your Site To Be Number 1
You have products or services you want to sell? You
want to use the internet as your main publicity vehicle? So you
want a website? You want to sit atop the rankings for the search
engines? You want loads of visitors to your site? You want a high
conversion rate from visitors to paying customers? We are all in
that situation and it is possible to achieve all of these wants
by following a few simple rules.
1. Web Site Design.
Keep it simple with no flashy opening graphics. People searching
for products or services do not want to wait while these graphics
load and play through. They will probably have gone elsewhere before
they get to the ‘nitty gritty’ of your site.
Text based sites load faster, are more search engine friendly and
are more likely to contain information the visitor is searching
for. Base your site on plenty of good text and keep the graphics
to the absolute minimum required to do the job.
2. Web Site Structure.
Produce as many pages as you can. The bigger the better.. Search
Engines give a preference to sites with large numbers of pages.
Plan a straightforward navigation path through these pages. Make
it simple for people to find what they are looking for on your site
and easy to click through onto different pages.
3. Web Site Content
Good quality content is a necessity if your site is to perform
well. So what makes good quality content? Firstly it has to be well
written from the point of view of grammar and punctuation. Secondly
it must contain information into which your keywords can be embedded.
Telling people how marvellous your products or services are is not
good quality.
Telling them what the likely benefits are to them is good quality
and a better sales pitch into the bargain. Put yourself in the position
of a visitor. Does your site tell them how to solve their problem?
Is it informative and easy to read? It should be.
4. Search Engine Positions
Submit to as many free directories as you can find. Look at your
competitors backlinks and find sites that you can also submit to.
Develop some reciprocal links with related sites. What constitutes
a related site is quite flexible so think carefully about these
before committing to a link. Link with a wide range of sites with
differing page rank values do not only choose those with high page
ranks.
The bulk of the links should be page rank 3 or 4. Develop a weblog
attached to your site and keep this updated, at least once per week.
This will attract the search engines to spider your site and will
also attract in more links. Write and publish articles which will
bring in large numbers of inbound links and by putting them onto
your site will update and increase your content.
Four basic rules have been outlined above which if carried through
should eventually see your ‘wants’ gratified. However
I have only skimmed the surface as each of these topics are several
articles in themselves, but you should be able to easily find information
about each of them. Take on board the advice and your site will
be one of the successful ones.
About the Author David Andrew Smith
is the owner of http://www.wesparkle.co.uk a cleaning services company
and he has developed his own website
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