Your Website's Address and Link Names
Choosing Your Website's Address and Link Names
One of the most important things you will do when creating your
website is selecting its web address. When you choose a web address,
you want to make it descriptive of your company name, or the service
you offer. Let's say you own a company called Acme, Inc. and you
make widgets. Your first choices would be www.Acme.com or www.Widgets.com.
Other options could be www.AcmeWidgets.com, www.WidgetsByAcme.com,
www.GreatWidgets.com and so on. You want to be sure that the names
you're considering are as short as possible, easy to remember and
relate to your company. While descriptive, you wouldn't want your
web address to be ww.TheGreatestWidgetsInTheWorldAreByAcme.com.
This is just to long for people to remember, and rather egotistical.
You'll want to have several names picked out in case your first,
or second or third, choice is already taken. You may easily do this
with minor changes in spelling or word order. So www.PearlPrideOnions.com
could be changed to www.OnionsbyPearlPride.com or www.Pearl-Pride-Onions.com.
You could also change the .com to one of a different extension.
Other extensions most often used are:
.net - Like .com, this can be used by anyone.
.org - This is used by non-profit organizations.
.biz - Businesses and corporations use this extension.
.us - This signifies a company or person based in the United States.
Once you have several names selected, then you need to go to http://www.whois.net/
to see which of these names are not being used. After you have found
a name, then you need to register it through your web host company.
Be sure not to use one of the many free sites. You don't want your
site to be www.YetAnotherFreeSite.com/Acme.com. This looks very
unprofessional, is difficult to remember and does not instill people
with confidence. You can have your site hosted on a web host for
about $8 a month. So what kind of a message are you giving to a
prospective client when they see that you can't afford this minimal
fee? Would you trust someone to deliver a product you ordered, or
with your credit card number, if they couldn't afford such a low
As you start to add pages to your site, you want to be sure to
keep using short, descriptive names. If you have a links page, call
it www.Acme.com/links.shtml, not www.Acme.com/InterestingPlacesToVisit.shtml.
Besides being to long, does this go to a links page, a travel page
or some other obscure place?
If you keep your website and link names simple and descriptive,
visitors will be able to find you site on the Internet, and navigate
your site easily. As always, think of your visitors first, and they
will show their appreciation.
About the Author