The 7 Secrets Of A Profitable Website
The 7 Secrets Of A Profitable Website
There are many ways to build a profitable website.
You can offer a service, sell a product directly, sell something
indirectly, sell advertising space, sell affiliate products, and
There are a number of methods you can use to improve your site.
Follow these steps and you too can have a moneymaking site that
will practically run on autopilot. These sites make money in many
I don't say this idly. I, and a thousand of other marketers do
exactly this. It's a guaranteed blueprint if everything is set up
correctly. And it's not difficult.
The type of site discussed here is the "free" site -
one that offers a valuable product at no cost upfront. These are
powerful ways of generating income.
Here are the top 7 elements that make a website into a
1. The Copy
"Copy" is basically the text on your website. It will
take up most of the page, apart from the graphics and interactive
elements (e.g. forms or buttons). In fact, you shouldn't use too
many graphics and focus on the wording instead. A header image,
a cover image, and a screenshot are usually sufficient.
Copywriting is a skill that can be worked on and the subject is
far too big to go into detail here. However one of the worst things
you do is to endlessly tweak the page. You should get *something*
up as soon as you can and edit it over time. Copywriting is one
of two of the most important tasks for a website (the other is promotion)
and it's an ongoing process.
There are a number of factors to be taken into consideration.
First, and foremost, you need a strong headline. This should attract
the visitors attention and get them to read more. A number of `tricks`
top copywriters use are "How To..." headlines, "x
Ways To..." headlines, and question headlines. You can also
have sub-headline and even sub-sub-headlines. It makes sense to
establish the point of your site right here at the start.
The body text can be thought of as a letter to your prospective
customer. It's best to write in a friendly way, focusing on their
needs and wants and providing the solution. Above all remember that
point of this page is to get the visitor to take action, such as
fill in a form, click a link, make a payment etc. Anything else
such as "multimedia overload" or links away from the page
can prove to be a distraction.
You can jazz the copy up with judicious use of Bold, Italics, Underline,
boxed areas, highlighted text and coloured text (usually red, but
whatever you use keep the colours to a minimum).
Certain words and phrases can elicit an emotional response (e.g.
"Free", "Secret", "Hot", "Important"
etc), and curiosity is allways a good way to keep your prospect
Because some people tend to just scan a webpage the use of sub-headlines
throught the text and bullets can help catch their attention. Here
we use a tick-graphic as we list the content.
Finally, testimonials can help provide proof on your website. You
can get these easily by asking for them after a few sales, or by
providing free pre-copies in exchange for a review/testimonial.
You can also show proof in other ways, such as images of your income
(paypal account, cheque scan, etc) if you are running a online business
(Tip: If all this seems a little confusing just view existing sales-letters
on the web. You'll soon get a feel for it. All top Marketers `copy`
and have a "swipe file" of great ads.)
Google Adsense is an easy way to a monetise a website and would
be your first income stream (see point 3). However don't just jump
the gun and place ads everywhere, as they can take your visitor
away from your site.
Everyone seems to use Google Adsense these days so it's also important
to know there ARE alternatives, which are reported to have varying
degrees of success. AdSense provides context-targeted ads (they
automatically relate to your site), some of the others don't. If
you're interested look into Chikita MiniMalls, Yahoo Ads, or the
clickbank-based Affiliate Power Ads.
2. The Form
Some sites are not interested in selling upfront. The point of
these pages are to capture the visitors name and e-mail address.
After we do this we provide the download. It's a quick and easy
process and most interested prospects are happy to do this. It's
a win/win situation. The webmaster get the new subscriber, they
get a quality ebook bundle.
You create a form easily as most autoresponders (whether you use
a third-party or a script on your site) will build one for you.
Getting a new subscriber is very important, as they could be a
customer for a long time to come. Just don't abuse the relationship.
3. The One Time Offer
This is the first income-stream on a "free" site. It's
an `upsell`, even though there is no real sale on the first page
(just a subscribe action).
Income-Streams are simply the various ways you can make money.
For example, if you are an online businessperson you could be selling
software, using ebay, consulting, designing websites, copywriting,
promoting sites and more. Each of these would be an income stream.
If you also work in a regular job that too would be an income stream,
possibly your primary one. It's far easier to `get rich` if you
have a number of options working for you.
The One Time Offer here will show another related product, in this
case a premium bundle of marketing-related software and books. For
a One Time Offer to work you should price it low and over-deliver
on the contents.
4. The Product
Your main product should provide whatever you promise. That is
a given. It could also be working for you in many more ways and
act as your ambassador on the web.
First, provide giveaway, resell, master-resell rights or all three.
This means the product can be passed on and provide a viral effect.
It's up to you whether you charge for your product or not. If you
do then these sales are your second income stream.
Sometimes the product will spread further if it's a sold item as
the prospect of making sales will encourage other marketers to promote
it. You can provide a website and sales-materials such as pre-written
ads to make the task easier for them.
Within the product include links to your main site(s). If you have
many sites then there should be a web of links connecting them all
to each other. You can also provide ads to affiliate programs or
other products you sell / giveaway but don't overdo it and don't
do it at the expense of the product itself. Always deliver what
5. The E-Course
Since you've captured the prospects e-mail address it's worth your
time setting up an e-course to be delivered over a period of days,
and it can both provide valuable information to them and keep on
plugging your product (or an upsell).
Make sure you tell the customer that they will receive this information.
Each e-mail in the course can also promote another product, so
even after the free software is downloaded the e-mails will continue
to make sales.
It's usually considered ok to keep the subscriber past the course
as long as they are aware of this fact and can unsubscribe at any
time (a legal requirement). Automated un-subscribe links are usually
available from your Autoresponder, or you allow them to contact
you manually - the usual ways is by replying to the message with
`Remove` or similar. I prefer the latter as I have had many, many
subscribers who report clicking the automatic link by mistake.
6. The Upgrade
This is the third and main income stream at the "free"
site. There are many ways a visitor could get here, from clicking
directly, from the links in the free ebook, from the links in the
e-course, or from links from affiliates.
The entire website could have easily been more traditional, and
just offered a sales page for this package (as most do). However
the techniques described above provide far more scope for sales
as I hope you can see.
This premium package is again priced realistically and over-delivers
on it's content. There are also other benefits included that can
help promote the site, and as above they are a win/win situation.
First the package comes with a 50% Affiliate Program, paid instantly.
This turns all your customers into a potential affiliate. It's a
fair system used across countless sites on the internet, since any
profits are split equally.
Secondly there is a brandable version of the giveaway and a copy
of the website. This gives the customer the power to be a copy of
your "free" site themselves. It allows them to give away
the product, as before, but now with potential of making an income
Sometimes branding rights are given with the product as an incentive
to purchase. In our case, the main product is free, so the upgrade
provides those rights. However you do it branding can create a massive
7. The Future
To summarise the action of a visitor so far: He/she arrives at
the website, fills in the form, is offered a one-time-offer, downloads
the ebook, starts receiving the e-course. The book and course link
back to the upgrade page. That is the "visitor path".
The income streams are: Sales of the one time offer, affiliate
program links in branded books, sales of the upgrade.
So what now?
Even though you could have made money in three or more ways by
this point an actual e-mail address of a happy customer is perhaps
the most lucrative. If they stay with you, you could keep in contact
with carefully choosen and relevant content for years to come.
You could provide an e-zine, periodical free downloads (perhaps
branded to earn you commissions), articles, and affiliate offers.
This is technically an income stream in itself for a well-built
subscriber list will literally allow you generate cash on demand
- all you do is press a `send` button!
After you've built your site and it's working correctly all you
need to do is promote it. This is a subject unto itself but remember:
a well designed site with interested visitors is almost guaranteed
About the Author
Stuart Reid is (apart
from creator of the site mentioned above) webmaster of Netpreneur
Now - dedicated to helping you make money online. http://www.NetpreneurNow.com