Domain
name can have considerable value if it is able to generic free relevant
traffic to your website
Domain name can have considerable value if it is able to generic
free relevant traffic to your website
Why domain names can be a good investment!
We have a number of generic finance related domain names and have
recently added to these through the £14,000 investment in
debtconsolidation.co.uk.
It's true that debt consolidation is one of the hottest terms especially
in respect of PPC's and we believe we will get free traffic from
people guessing the domains when they are looking for debt consolidation
or debt free i.e. people that are looking for debt consolidation
will enter debtconsolidation.co.uk in the toolbar rather than searching
for debt consolidation on a search engine.
Both debt consolidation and debt free are amongst the most searched
for terms on the internet and you would therefore expect a percentage
of people looking for these terms to guess the domain. Many domain
investors use the overture search rank as a key to the potential
value of a generic domain. i.e. if a lot of people search for a
term then a smaller proprtion will second guess what the domain
name will be.
A good generic domain name can also help with search engine placement.
Approximately 12 months ago debtconsolidation.co.uk used to be at
the top of google for debt consolidation but someone must have failed
to renew! www.debtconsolidation.co.uk is already on the 1st page
of msn.co.uk for debt consolidation out of 17,265,739 results.
Debt Consolidation is a very hard term to get to the top of especially
only after website was launched 2 weeks ago. (Website is still temporary!).
So I believe domain name has played a big part in it. This seems
especially true for msn. Try searching for debt consolidation loans
on msn and look at all the domains that are top! Only 1 in the Top
10 doesn't have debt consolidation loan in the domain name!! That's
the beauty and the value of a generic domain!!
A domain name can also be of use through pay per click advertising
(PPC). We advertise extensively through google adwords and what
we have found is that the domain can have a direct effect on your
Click through ratios (CTR's) and hence the amount you need to pay
per click. We advertise on google and where the domain is similar
to the search terms you generate significantly more traffic (hence
why espotting (miva) insist you include the search term in your
title).
When you are valuing a domain for a business as well as looking
at how much people will pay for a PPC it is also worth looking at
how much they will pay for a successful application. This is really
where the true value can be seen.
We are therefore confident that generic domain names (that are
business related) are definitely good investments for the future
and it's wise to buy before others realise it too! We will definitely
be looking for new ones that come available.
I think some of the bigger companies aren't on the same page yet.
It is too difficult to get approval for a purchase off someone who
doesn't understand the potential value. Often they also outsource
their internet advertising so there is no one in the business that
understands the internet.
So to summarise a domain name can have considerable value if it
is able to generic free relevant traffic to your website. Also as
the internet grows and users become more sophisticated in how they
search then we would expect the value of domain names to increase
further.
About the Author Miles Grady BA (Econ)
Hons ACA Director AllClear
Finance and website Debt Free.
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