Domain Name Alternative
UK Domain Name Alternative
If you've tried to register a domain name recently, you've noticed;
all the really good .com names are gone. Try it. Choose any animal,
any generic medication, any sport, any mode of transportation, even
emotions or silly names. You have very little chance of finding
any of them free in the .com listings.
Fortunately, for businesses that do business primarily within the
United Kingdom, Central Nic offers the alternative of the uk.com
domain extension. You might think that this isn't an alternative
for you, that no one looks at the uk.com names.
But the truth is, the uk.com name is starting to be accepted by
the British public as an alternative to .com. Better yet, more people
who are looking to do business primarily with British businesses
are using the .uk.com name to find British businesses. This is really
good news for you.
Some of the advantages of getting just the right domain
Search Engine Placement
Search engine listings today frequently have millions of hits per
search. The higher you are in this listing, the better your chances
of drawing the right customers to your site. Most people who've
done anything with search engine optimization know that careful
use of your keyword and inbound links to your page affect your placement.
But did you know that if you have your primary keyword in your domain
name, it can improve your rankings?
Your Business Name as Your Domain Name
With the benefits of instant recognition and a bump in the search
engines for anyone searching for your business specifically, using
your business name as your domain name has a remarkably positive
effect. Your business name should be the first .uk.com domain name
you look for.
With both this and the simple keyword, though, you should act quickly;
the competition is increasing as businesses and other customers
realize the value of these names. If you're a professional –
a doctor, lawyer, writer, or anyone with aspirations to celebrity
– you should register your own name as well, both to preserve
your rights to the domain name and to protect yourself from what
someone else might put on the site with your name. Cyber squatting,
or taking someone's name or business name to resell back to them
at a handsome profit, is an increasing problem.
If at all possible, buy both your business name and your keyword
for domain names, and talk to your host about having both URLs point
to the same business website.
People Remember You
One of the best advantages to using a simple but memorable domain
name for your website is that people remember you. What good does
it do to advertise on the radio if no one remembers the URL listed
on the site? Same for billboards, television, newspaper, and often
even direct mail.
If you're fortunate enough to find your keyword open, register
it as quickly as you can. If you wait, someone else is likely to
register it before you get a chance.
About the Author
Clare Lawrence is CEO
of Discount Domains Ltd – A leading UK provider of UK Domains