a Quality Domain Name
Selecting a Quality Domain Name
When you're ready to launch your web site and you're trying to
select a good domain name, there are many factors that need to be
taken into consideration.
Select a Domain Name that Reflects Your Web Site
Above all else, your domain name should reflect what your web site
is all about. For example, if your web site is about grooming a
dog, you certainly wouldn't want to select a domain name like 'mybusinessname.com,'
as this would have nothing to do with your web site's focus. You
would want to select a domain name that tells the world what your
web site is all about -- something like 'doggrooming.com.'
Select a Domain Name that Contains Your Web Site's Keywords
Another consideration of great importance are your keywords. Try
to select a domain name that contains your most relevant keyword
phrase, as some Search Engines place relevancy on them. A keyword
phrase is two or more words that best describe your web page. If
your web page is focusing on grooming a dog, your best keyword phrase
will be "dog grooming."
Select a Domain Name that will be Easily Remembered
With millions of web sites accessible on the Internet, it is also
very important to select a domain name that will be easily remembered.
As in the 'doggrooming.com' example above, 'doggrooming.com' is
very easily remembered, contains the most relevant keyword phrase
and describes the web site in explicit detail. It is the 'perfect'
domain name for this particular web site.
Select the Best Domain Extension
Another consideration of importance is the domain name extension.
Although there are many new domain extensions available, dotcom
is still the best choice. When typing in a web address, Internet
users automatically want to type in a .com extension, as this is
the extension that has been embedded into our brains from the start.
Avoid Using Numbers in Your Domain Name
Although you may be tempted to do so, avoid using numbers within
your domain name. Including a number within your domain name can
cause problems, as when you tell someone your web address, you will
continually have to tell them it's a number and not the word. For
example, if you selected a domain name like number1host.com, if
you were to tell someone your web address, they may try to type
it as 'numberonehost.com' instead of 'number1host.com.' This type
of domain name would cause confusion.
Avoid using Dashes and Underscores in Your Domain Name
Although many people do it, don't make the same mistake I made
when I first started out. Avoid using dashes, underscores or any
other characters within your domain name that may cause confusion.
When I registered my domain name, Web-Source.net, I actually wanted
websource.com; however, it had already been registered. So, I settled
for Web-Source.net. Now, when I tell someone my domain name, I have
to say it like this: web dash source dot net.
Don't get me wrong, www.Web-Source.net is now a high traffic web
site, but I can only imagine how much traffic I've lost over the
years due to my domain name. I have received many emails over the
years from visitors who had a hard time finding my site. They said
they couldn't remember the domain name and kept wanting to type
Avoid using Abbreviations within Your Domain Name
Although well-known companies, such as IBM, can get away with using
abbreviations within their domain name, most companies can't. As
a rule, try to avoid using abbreviations or anything that will be
difficult for your visitors to remember. Not only will this cause
confusion, but it can also cause your potential visitors to make
spelling mistakes when trying to type in your web address.
Avoid using Long Domain Names
Although you may now register long domain names, it's really not
a good idea. I learned this lesson the hard way. I registered 'www.workfromhomebusinessguide.com'
and the sad thing is ... I can't remember the domain name half the
time. How can I expect my potential visitors to remember it? Try
to keep your domain name as short as possible. The longer the domain
name the harder it is to remember and the more apt your potential
visitors are to make a typo when typing it into their browser.
Ensure Your Domain Name is Not a Trademark Infringement
Prior to registering a domain name, you may want to consider searching
the Trademark Electronic Search System, http://www.uspto.gov/main/trademarks.htm
to ensure your potential domain name isn't infringing on any trademarks.
Please don't take this point lightly, as trademark infringement
could cost you your entire business. It is your responsibility to
ensure that your potential domain name doesn't infringe on any registered
trademarks, as the trademark laws that apply in the hard copy world
also apply on the Internet. Any company that registers a trademark
has the right to protect their trademark and has the right to notify
you that your domain name is infringing upon their trademark.
When you're ready to begin, create a list of a dozen or more potential
domain names, as chances are, your first choice will already be
taken. With any luck, one of the domain names on your list will
Take your time and select a quality domain name that will grow
with your business. It will be well-worth your time and effort in
the long run.
About the Author
Shelley Lowery is the
author of the acclaimed web design course, Web Design Mastery. http://www.webdesignmastery.com
Visit Web-Source.net to sign up for your complimentary subscription
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Internet Marketing Strategies" and "Work from Home: A