To Really Profit from Domain Names
How To Really Profit from Domain Names
Have you heard about domain names that sold for over a million dollars?
Inspired by this, you imagine registering a great domain name, hanging
onto it for a while, and then selling it off to become the next
multi-millionaire. It could happen, but don`t count on it!
First of all, many of the truly great domain names are already
taken. Second, the dot com bust took some of the wind out of inflated
domain name prices. (If you sell your domain name for millions of
dollars worth of stock in a publicly traded dot com flop, what is
the name really worth?)
The cybersquatter buys domain names totally on speculation. Sometimes
he will register names of famous brands, companies, or individuals.
Time and again, these domain name speculators learn the hard way
that they must respect intellectual property rights. They hope that
some large corporation will pay big bucks to them for the use of
the company`s own (already trademarked) name. Instead, they end
up with threatening letters from a law firm for their attempts at
However, you can still make money from domain names if you are
sensible in your approach. Here are some suggestions on ways to
1. Affiliate Programs: Use your domain name to
promote an appropriate affiliate program. Either redirect to the
affiliate site or write a review that links to them.
2. Informational Sites: Create content and then
profit from it by earning advertising revenue through Google AdSense
or a similar program.
3. Redirect to Your Own Site: Some reasons you
might want to do this include preventing competitors from using
a particular domain name and benefiting from searches some users
perform by domain name. (For example, if they wanted to order flowers,
they might just type "flowers.com" in their web browser.
You could get some traffic and sales this way.)
4. Product Sites: Create your own or sell someone
else`s product appropriate to your domain name.
5. Park Your Domain Names: You might feel that
your name has real potential for resale value. There are companies
that will allow you to park your domain on their servers, advertise
that your name is for sale, and split advertising revenue with you.
The trick is to generate traffic for your domain name. That traffic
in turn will create revenue. Then, when you go to sell your domain
name, you will have a few things going for you.
First, you will have a fully developed website. A fully constructed
building on a piece of land increases the value of the real estate
property. Similarly, the value of your domain name is enhanced by
a complete and operating website.
Second, you have traffic. Just as a shopping mall with no traffic
results in no sales, so a website must have traffic to generate
Third, you have income. An income property, such as an apartment
building, can be appraised on the basis of its income (as well as
other factors). Similarly, the gross income, net profits and cashflow
of a website have value. For example, if someone offered you $1,000
for your domain name and website when it was generating $10,000
per day in profits, you would likely laugh at him.
You really can profit from your domain name investments by adding
value and properly developing your web properties.
For further information about profiting from domain names, visit
About the Author
J. Stephen Pope, President
of Pope Consulting Inc., http://www.popeconsultinginc.com
has been helping clients to earn maximum business profits for over
twenty-five years.For valuable Work at Home Small Business Ideas,