The Right Domain Name Can Improve Your Sales
How The Right Domain Name Can Improve Your Sales
So you're starting a website and have visions of making hundreds,
even thousands of dollars in sales a day.
You've done your market research, found a profitable niche, planned
your website's theme and layout. Now all you need to do is build
the site, buy a domain name and - voila - the cash starts rolling
Hold on there cowboy. While making lots of money with your website
is very possible, it's not as easy as it used to be.
Increasing competition, fickle web searchers and crazy search engine
algorithms make earning money from your website a little harder
than it used to be.
Don't get me wrong though: If you're serious about making a living
online and you work hard, you can make more money than you ever
dreamed possible. The key is that you have to realize that every
little decision you make in your web business helps propel you to
the top and give you that edge.
One way to get an edge over your competitors and and keep your
customers coming back is to choose the right domain name. (Your
domain name is the unique name that identifies your Internet
Here are the top 3 ways the right domain can help you build
a killer cash generating website.
#1 A good domain name helps your customers remember your
How many times have you found a great website, forgotten to bookmark
it and then completely forgot the name of the site? While some Internet
users do use the bookmark function, many other Internet users do
They assume they'll be able to return to a good website by remembering
the URL or through the search engine where they found it. But that's
not always the case. Search engine rankings fall; people forget
which search engine they used or which keyphrase your website came
Tip: Choose a domain name primarily for your target audience. Make
it simple - preferably 2 words only or 3 short ones at most. Try
to choose a .com or a .net or even a .org ending - people just don't
remember a funky extension like .name, .tv or even .biz.
If you can, make it an action phrase that describes what your website
can do for your customer. For example, if you review laptops, something
would be a lot easier for your customer to remember than www.laptopland.com
Choosing a domain name like this also has the added advantage of
telling your customer EXACTLY what you can do for them. No questions
or confusion. ('Do they sell laptops? Do they sell laptop parts
or add ons? Do they fix laptops?')
#2 A good domain name helps the search engines rank you
for your chosen keyword.
Although this is still up for much debate, many webmasters and
SEOs think that a domain name with your top keywords in it is much
better than a domain name without your keywords.
They think that search engines use the domain name to help rank
your website. So, in theory, someone with a website about affiliate
programs would rank higher (all other things being
equal) if their domain name was http://www.affiliateprograms.com
than if their domain name was http://www.makemoneyonline.com.
Tip: Try to include your top keyword or keyphrase in your domain
name if you can - but not at the expense of your audience. If they
can't remember it, they probably won't come back or recommend it
#3 A good domain name establishes you as an authority on
your specific niche.
I was advising someone just the other day who wanted to start their
first affiliate marketing website. They were about to make the same
mistake almost all newbies make: choosing a domain name that was
way too general.
Here's the thing: Unless you have the resources of Amazon, Yahoo
or shop.com, you just can't compete with the overly general sites.
Successful marketers will tell you that the most profitable websites
are found in the niches. A good domain will reflect your niche and,
as such, establish you as the authority in that area.
Think about this, if you need a part for your Toshiba Laptop, would
you rather go to a website named www.laptops.com or a website called
www.Toshiba-laptop-parts.com? Which one do you think will have a
larger selection of Toshiba laptop parts? Which one do you think
is the authority on Toshiba laptop parts?
Choosing a good domain name can help you stand apart and keep your
customers coming back to buy more. By following these three tips,
you can choose the right domain name and skyrocket your website
About the Author: Kate Fox is contributing writer to Web Conversion:
How To Sell More With Your Website For more free tips and articles
on how to improve your web conversion rate and make more sales,
contact her at www.web-conversion.com