Google
seems to look at the age of your domain
Google seems to look at the age of your domain
Anyone who has been marketing on the Internet for a while knows
that without good, targeted traffic generating sales for you, you
are dead in the water. No traffic, no sales, no money.
Let's talk about domain names. Many marketers out there who want
to put something up on the web simply log on to their favorite domain
register and start looking at what domain names might be available.
After registering their catchy domain name, voila, another site
is born on the Internet!
There is a better way to register your new domain: choose a soon-to-expire
domain that's already been around, got abandoned, has backlinks
on the major search engines and "used" to have a good
amount of traffic when it was alive and kicking.
For whatever reason, its owner abandoned the site, went out of
business, checked out or forgot to re-register it.
I like to grab domain names before they expire for the simple reason
that they risk a smaller chance of having their PR zeroed out by
Google after expiration. Sometimes you can get away with "expired"
domains without losing all the links that are still pointing to
them.
However, soon-to-expire domains seem to work best. Ideally, you
will want domain names that are Dmoz or Yahoo listed. These can
be as good as gold.
Make sure you do some background checking on the domain you intend
to acquire so you know what the site's original content was all
about. Use http://www.archive.org to research the site's history.
For an expired domain, all you do is re-activate it under your
name and take advantage of previous "bookmarks" and traffic
originating from sites that linked to that domain. Sure beats a
brand new domain with nothing but a wish and HTML appended to it.
Why start from scratch with a new domain name and optimized site
that might take 6-8 months to get anywhere near the top of the Search
Results? Some SEO experts say that Google's indexing and ranking
algorithms consider the age of your domain as a form of age-filtering
function. So it makes sense to purchase a domain name that's been
past this 6-8 months age filter.
Google seems to like stability and time on the market. So, choose
a domain name accordingly. If you have a domain that's been around
for a long time, it shows Google that your site has stability and
is unlikely to be a temporary, throw away site, possibly designed
for spamming purposes such as mass-generated doorway pages.
Reference: http://www.rightclickwebs.com/seo/google-aging.php
After you've nabbed a soon-to-expire domain name, add the best
"focused" content and keyword phrases to represent your
new site. Also put the best keywords on your Title tag. Try to stay
away from obscure domain names. Find names that are easy to remember.
Keep the theme of your new site and target audience the same as
what was previously on your new domain.
About the Author Mario Giordani
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