Choosing
a domain name for better ranking on Google
Choosing a domain name for better ranking on Google
Of course there are several other factors involved with getting
that elusive number one spot. But what most everyone often overlooks
is what I call the fifth element which Google uses to determine
their ranking of a website and that is the domain name.
People, even SEO companies, don’t either know the importance
of the domain name to Google or take the time to chose the proper
name for the website.
Most just use their company name or what they conceder a "Cool"
name for their websites. Now, unless your company is well known
or at least well known in its field, using a basically unknown company
name is pointless. Even more pointless is the "Cool" name.
The entire reason you optimize your website is to get visitors
from search engines, so why not use all the tools available to get
the best ranking possible for your website.
Use your domain name as one of those tools. Instead of your company
name or the "Cool" one, use a keyword phrase, one that
describes your product or service. Take your time in choosing the
proper name.
Make sure that it will work best for your website. If you not sure
ask your friends and relatives what keywords they would use to find
your product or services on the Internet. You might be surprised
at what they would use.
You have the keyword phrase that you know will work. But before
you jump online and get that domain name there are a couple of things
you may still need to do.
Let's say you're the owner of Mike's Bikes and you specialize in
Colorado Mountain Bikes so you figure to kill two birds with one
stone and use the domain name mikescoloradomountainbikes.com to
keep your name in it along with using the keyword phrase. Now this
might make sense to you but you’re not Google.
You're not going to like it but you need to drop the mikes out
of the name because it's dead weight. So now you've got coloradomountainbikes.com
but wait before you burn up the keyboard use Colorado-mountain-bikes.com
instead. Why? Because Google sees this as three different words
and would see coloradomountainbikes.com as a single word.
When people are doing a search they will not be using coloradomountainbikes,
they are going to use Colorado mountain bikes. The bonus is that
your domain name now becomes a keyword phrase used by Google when
it performs a search.
About the Author Edward Biggs has been
optimizing websites since 1996 and for Google since 1999. He is
the founder and owner of http://www.completewebresource.com
and http://www.googleoptimizing.com that specialize in Google optimizing,
and sends out a monthly newsletter.
|
