Finding
the best domain name, host and graphics for Maximum profit
Finding the best domain name, host and graphics for Maximum profit
Domain Name
A domain name is the word used for the actual website address.
When someone keys in the domain name they will find your website.
It is important that every e-Book you write and has a new and different
domain name. This makes you e-Book stay in the memory of the customer
and makes it a far more professional looking.
Your domain name must describe what your e-Book is about. For example
if your e-Book was about building garden sheds, you should have
a domain name like www.buildingardensheds.com . You might notice
that my domain has “.com” at the end. I would recommend
this as it looks a lot more professional than www.buildingardensheds.co.uk
There is one main way where you can search for a domain name. You
first need to come up with phrases and words that help to describe
the e-Book. So our main word would be “Garden shed”,
while other words could be building, creating etc.
The next step you need to take is go to the website Checkdomain
Then just type some ideas in the search engine and see are these
domains available. Try a whole bunch of different domains like:
www.buildagardenshed.com
www.build-a-garden-shed.com
www.yourowngardenshed.com
www.your-own-garden-shed.com
www.guide-to-building-garden-shed.com
As you can see it’s a lot easier to read the domain with
the hyphens, therefore if your domain is more than two words long,
I recommend using the hyphen.
Once you have found a good domain name that has not already been
registered (checkdomain will tell you this), you can sign up for
that domain. There are a huge amount of domain registrars which
you can sign up with.
Over the years though, I have found that the easiest way is to
sign up the domain with your web hosting company. Therefore I would
recommend when you are registering for your hosting company to sign
up for a domain name also.
Hosting
For your website to be viewable on the internet you must have a
hosting company. This is effectively renting web-space. We will
then make our sales website and upload to our new web hosting server.
Don’t panic though, ill show you how to upload it in due course.
Choosing the right hosting company isn’t easy, as I myself
have found out in the past. I would certainly be well aware of the
“too good to be true” web-hosting company’s. Some
company’s can turn out to be very unreliable.
We need a hosting service with excellent uptime (the website is
up and running 24/7). There is no point having a sales website when
no one can see it.
The software that I will be recommending later on, will require
your hosting company to have the following specifications
24/7 ftp access
MySQL
Perl 4.0 or higher
PHP 4.3 .x(or higher)
So you can check your potential web-hosting company to see if it
has those specifications. One of the best tips I’ve ever received
from an e-Book is from an immense e-Book publisher called Richard
Adams
In his chapter on web hosting, he mentioned that he lived in the
UK but since most of his potential customers lived in the US it
would be a lot better to have a US based hosting company. This means
that if someone from the US goes into your website it will run smoother
and faster coming from a US based hosting company.
You’re probably saying to yourself, “how am I going
to find a good web hosting company”. This is where a very
handy website called tophosts comes in. They have a huge database
of web-hosting services. If you go to the ecommerce hosting section,
it gives a list of the top ecommerce hosting services and, trust
me, they are all pretty good.
As I mentioned earlier Mr Adams mentioned a website called host4profit
in his e-Book. It was the first hosting service I ever used and
I still use it today as it’s extremely reliable and designed
for e-Book sales sites. The website supplies unlimited autoresponders,
newsletters and a site creation tool. It also supplies unlimited
resell rights for a number of e-Books.
Now here is the great thing about host4profit. They charge a monthly
hosting fee of around £30 dollars. This is reasonably good
although I have never actually paid a monthly fee to them. The hosting
company offers you ten dollars for every person you recommend to
them that signs up, so if you recommend three people in a month
your service is free.
If you’re actually asking yourself how can you get people
to sign-up, its quite easy. E-Books contain hyperlinks so all you
do is recommend the service in your e-Book and if a person clicks
the link host4profit and then signs up then you will be paid.
I am not only recommending this hosting company because I’m
getting it for free. I am recommending it because it’s the
best hosting account for someone that is going to run an e-Book
sales site and furthermore I want to offer you the chance of getting
a quality hosting service for free.
Host4profit will also set up your domain name for you, so register
straight away at host4profit and don’t forget to register
for their affiliate programme.
Host4profit
Graphics
Graphics are an essential part of the jigsaw when creating an
e-Book site. They are similar to the domain name, in that it promotes
a much more professional image. You will be very surprised by how
much quality graphics can increase sales.
This doesn’t mean that you overload your website with graphics.
The more graphics you have on your page the longer it takes to load.
If a website takes too long to load when a potential customer clicks
into it, it will result in loss of sales. The customer just gets
bored waiting for your website to load and just clicks back out.
Here’s what graphics a sales website should have
• A Logo
• A Header Image
• An e-Book Image
• Buy now image
Personally I recommend using at least three out of four of these
graphics. Most of my sales websites contain a header image, an e-Book
image further down and a buy now image. This is actually compulsory
(I’ll explain this in more detail in step 6).
A logo
A logo is placed at the top of a sales page to attract the attention
of the customer and also to give it a professional edge. A well
designed logo attracts the attention of the customer, while promoting
the domain name, which in turn describes the e-Book subject matter.
An e-Book Image
An e-Book cannot be touched or felt. An e-book image is a graphic
that makes an e-Book more real. It gives your book a personality.
I consider the e-Book image an absolute necessity. You cannot skip
over this.
An e-Book image improves sales considerably. I found this out the
hard way when I brought out an e-Book and decided not to have an
e-Book cover. For the first three weeks I only sold 11 copies, I
then decided to pay $97 dollars for an e-Book image from a website.
In the first week with the new image I sold 26 e-Books. That worked
out at $320 for yours truly. Without the image I made $180 in three
weeks. See where I’m coming from, Pay the $97 for the e-Book
image and you’ll make it back in the first week plus profit.
So I’ll say it again.
You must include an eBook image with your sales website
A Header Image
A header image is positioned at the top of the webpage in a rectangular
shape. Like the e-Book cover, it is extremely beneficial to your
sales page. It makes the sales page look much more presentable.
A header image should contain a description of your product, web
address and images.
Remember when a potential customer enters your sales site; the
first thing he/she will see is the header image. If this is appealing
enough to the customer they will then decide to read the rest of
the sales letter. You can create a header yourself but I recommend
paying someone to do it for you. It will probably look far superior
to your own design.
It will roughly cost the same amount as an e-Book image. Don’t
panic though, some company’s offer complete packages for reasonable
prices which I will explain in the next two pages.
A “buy now” Image
A “buy now” image is rather simple really. It is just
a graphic that replaces a blue text saying “click here”.
It looks a lot better and is bigger than normal text. It is also
easy to find when a potential customer decides to buy the e-Book;
he can just click on the image. Generally you can get “buy
now” images for free. One image should do you for everything.
You can download these images from plenty of sources on the internet.
About the Author David Hennebery is
the owner and creator of a very successful ebook called ebookprofitmaker.
He is regarded as an expert in eBook marketing and selling. To contact
him email support@ebookprofitmaker.com or http://www.ebookprofitmaker.com/articleoffer.html
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