Domain
Name Registration - Key Tips
Domain Name Registration - Key Tips
Domain name registration is a necessary, easy, and strategically
important first step in establishing an online presence, whether
for business or otherwise.
A well-chosen domain name registration can set you up for success
with your new site in so many ways, the most prominent of these
being increased search engine traffic. Here's some vital elements
to consider when executing your domain name registration.
A good domain name registration, particularly for an online business,
(which is the main focus of this article) is easily done, but at
the same time requires choices that will impact your site's effectiveness.
So here, in no particular order, are some things to bear in mind
when doing a domain name registration.
The extension - Will it be a .com, .net, .org, .info etc. Any of
these will get spidered and indexed by the search engines, but if
you can get a .com for your chosen name you'd be better off, as
this extension is more common and carries an air of legitimacy with
it.
Try not to have you domain name registration with your web host.
The reason being that should you decide to part ways with your host,
(and this isn't uncommon!) it's potentially a massive headache to
move your domain as well. Split them up: you'll be glad you did!
Your domain name registration, purchased from a reputable company
should run you somewhere between $1-10, depending on the extension
and the amount of time you sign up for.
Probably the most important aspect of your domain name registration
is the choice of keywords to use in your domain name. Try to use
the main keyword or phrase you'd like to optimize the whole site
for, and see if you can craft a domain name around it. The search
engines seem to favor keyword-rich domain names. Nuff said.
Keep it short if possible. A shorter name is easier to remember
than a long one.
Don't use your company name unless it has your keywords in it.
There's no point in ranking high for your name if no one is looking
for it yet.
Try to keep your domain name registration topically relevant. As
search engines get smarter and smarter, sites that display total
relevance will rank higher than catch all sites.
Lastly, be sure to avoid other companies trademarks and copyrights
in your domain name. For example, let's say you're an affiliate
of The Sharper Image. It's tempting to use some version of that
name to promote your affiliate site, but don't do it, unless of
course you'd like to meet their lawyers!
To sum up, your domain name registration is easy to do, but important
to do well. It can make the difference in whether you get found
or not!
About the Author Keith Thompson is the
webmaster at http://www.domain-name-registration-today.com
where you will find the latest news and information on domains.
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