A Domain Name That Floods Traffic To Your Website
Choose A Domain Name That Floods Traffic To Your Website
Choosing a domain name is a very critical part of
your website marketing strategy. By choosing a domain name that
targets the specific keywords for your website you'll flood your
website with laser targeted traffic by enhancing click through response.
Pick a domain name that gives your prospects what they most desperately
desire. By including the keywords in your domain name that are your
customers desires, including them in your marketing messages and
your website content you can't help but flood traffic to your website!
Wondering what your customer's desires are? If so, you'll need
to determine what your really selling. Let's look at an example
product here: home security alarm system.
Keep in mind few people know, nor do they care what the heck the
product looks like or the features of the product such as size,
color, weight, speed, or availability. The only thing they have
an interest in is the "results" your product will achieve
for them. It all boils down to what's-in-it-for-me?
Why would a prospect purchase a home alarm system? What's-in-it-for-them?
If you think for just a moment you'll come up with the right answer.
Yes, it's to protect their jewelry or valuables while they are
at work or when the house is empty.
You must stop thinking of yourself or the features of your product
to determine what your customer's deepest desires are. By turning
your product or service features into "benefits" or "results"
you'll be able to hit their hot buttons and flood traffic to your
website in the process.
The easiest way to turn features into benefits is to list all the
features of your product or service on a piece of paper first. (a
feature is a characteristic of a thing: size, color, weight, speed,
Then one by one turn each feature into a benefit for your customer.
What's-in-it-for-me-- save money? youthfulness? friends? security?
money? power? luxury? prestige? thinner body? obedient pet?
The traffic driving potential of keyword targeted domain names
is awesome, provided that you research your target market and satisfy
their "true" needs, desires and benefits. Once you have
established this system for marketing, you'll be able to use your
domain name to construct specific ad campaigns targeted to specific
markets even if your website offers multiple products and services.
To take it a step further, you could formulate a domain name that
works like a headline for a classified ad. When you break a headline
down it should have several different parts. It should fan the flames
of desire with a hint of information about solving a specific problem,
satisfying a need, providing a benefit, or invoking curiosity with
a call to action.
Your domain name should contain as many of these "headline
characteristics" as possible. Try and phrase the keywords into
something relatively short, catchy and easy to remember.
Keep in mind "what's-in-it-for-me?" as to "what
your really selling". The job of your domain name is to act
like a headline to drive targeted traffic to your website by "scratching
the itch of your customers." If you've found the right words
to scratch that itch, then ONLY YOU can put it to use in your domain
You'll find that not only will you do better on your search engine
rankings you'll also attract a lot more attention with your pay
per click ads or any type of advertising you use.
About the Author
Roxanna Wehrly makes
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