Biggest
Benefit Of Using A Long Web Domain Name As A Marketing Strategy
Biggest Benefit Of Using A Long Web Domain Name As A Marketing
Strategy
In the world of 21st century, it is no longer surprising to find
that most business had already establishes a web presence to support
their brick-and-mortar businesses. There are many advantages of
establishing a web presence on the Internet such as selling globally
to prospective customers and disseminating information to the public.
Most business owner would have already understood the importance
of a web presence to their business. What most of them had failed
to understand is that the domain name in their website can contribute
significantly to their online marketing strategy.
First, we look at a few rules of a good domain name. Most would
agree that a good domain name should:
1) be able to describe your business when people first look it.
2) include hyphen in between the words to make it easier to read.
3) have an appropriate .com, .net, .biz, .info, .org to reflect
the nature of the business.
What I differ in opinion is that a long domain name "mysuperduperbrandflyingsite.com"
can be as effective as a short domain name "superduper.com"
depending on the context where the domain name is used. Many people
would definitely disagree with me on this point as they believe
that a short domain name is easier to remember. However, a long
domain name can be just as effective depending on the context where
it is use.
Having a catchy long domain name such as http://www.dont-miss-a-thing.com
or http://www.once-in-a-lifetime.com/ would definitely helps to
draw attention to your business promotion rather than promoting
your website name http://www.yourcompanyname.com which is mundane.
When people reach http://www.dont-miss-a-thing.com or http://www.once-in-a-lifetime.com,
you can communicate a short sales message before driving them to
the appropriate web page.
Thus, depending on the context where the domain name is used, a
domain name can actually help to make or break your overall marketing
performance.
About the Author Justin Koh is a freelance
writer whose articles have appear in most major ezines. You can
find more of these at: http://www.domainnamecenter.info
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