Good Reasons to Register a Domain Name Today
Ten Good Reasons to Register a Domain Name Today
Lots of people will tell you that you either don't need a domain
name or all the good ones are already taken. I don't agree, I find
(and register) good domain names on your regular basis, and I think
they're more than worth the money (you can register domains for
less than $20 per year).
1. LONG URLs
If you don't have a domain name for your web site, you'll have
a long URL, something like http://members.yourisp.com/~yourcompany
or perhaps http://yourcompany.yourisp.com/
Now that doesn't look good on a business card! What's more, your
customers and prospects probably won't be able to remember it.
On the other hand, if you get your own domain name, you'll have
an easy to remember URL, that looks professional and is easy for
folks to remember.
2. MOVING WEB HOST
When you have the type of long URLs I referred to in point 1, your
URL is tied to your web host or ISP. What happens if you change
hosting company? What happens if your hosting company goes out of
business (it happens)? Answer: Your URL changes, which means you
may have to reprint your stationary and any promotion efforts that
you've already done and most likely wasted.
On the other hand, if you get your own domain name, you can take
it with you (and make it point to your new web host), if you change
3. EMAIL ADDRESSES
When you get your own domain name, you can set it up so that you
have email addresses containing your domain name. For example, firstname.lastname@example.org
Doesn't that look a lot more professional that an ISP, hotmail
or yahoo address?
4. SEARCH ENGINE POSITIONING
If you get a domain name contains keywords that describe your site's
topic it can help boost your search engine rank (and thus help you
get more visitors).
5. SEARCH ENGINE INDEXING
Search engines can sometimes be sensitive beasts. For example,
they don't like being spamdexed with lots of junk pages, and to
stop it they either penalise sites which contain junk pages, or
may place limits on the maximum number of pages that can be indexed
If you don't have your own domain name, other people's web sites
who simply share the same hosting service with you, can cause your
site to drop down the search engine results - or even disappear
from search engines completely!
On the other hand, if you have your own domain, you won't have
these kinds of problems: you're responsible for and only affected
by your own web site's content.
Lots of folks don't consider a site serious, if it doesn't have
its own domain name - and that includes some directory editors.
Go look for yourself in Yahoo! and see how many commercial sites
you can find which don't have a domain name... Answer: Not many.
When new people encounter your business through the web, they only
know you from what they see. Do you really want to look some fly-by-night
who can't afford $20 per year to register their own domain name?
8. PROTECT YOUR IDENTITY
When you register a domain name, it identities you (or your business).
Do you really want somebody else grabbing domain names that identify
you, your business, your products, or (if applicable) your trademarks?
Sure, if somebody else does register a domain name that infringes
your rights, you might be able to call the lawyers in, and perhaps
get it back... but wouldn't it be easier and cheaper to avoid this
hassle in the first place by registering the domains yourself?
9. TYPOS AND MISSPELLINGS
When people type in URLs, they sometimes can make typing errors
or misspell the URL. You might consider registering the most common
spelling errors of your URL, so that these people still end-up at
your site (ask your web host if you need help with setting this
10. INVESTING FOR THE FUTURE
Some people have made a lot of money registering and trading in
domain names. There's absolutely nothing wrong with that provided
that they don't infringe others' trademark or proprietary rights
So there, exactly as promised, are the 10 good reasons to register
a domain name... but I'll add one more, and it's a reason that you
should act today:
11. GET IT FIRST
As already mentioned, domain names are being registered at a truly
incredible rate. You know what that means? If you wait, the domain
name you want could soon be taken - so register it today.
About the Author
This article is Copyright
(C) 2005, Answers 2000 Limited.
This article was written by Sunil Tanna of Answers 2000. For more
information about domain names, and several advanced (and free)
domain search tools, please visit http://www.domaincavern.com