10
Commandments of Domain Name Value
10 issues involved in choosing the right domain name
BEFORE you choose or buy a domain name; understand the ten issues
involved in choosing the right domain name the first time. First,
the list that we work from when conducting a custom Domain Name
Analysis (DNA). Then the explanations of each commandment follow.
TEN COMMANDMENTS OF INTERNET DOMAIN NAME VALUE
1 - The name shall have Development Value
2 - The name shall have .Dot value
3 - The name shall have Brand Recognition
4 - The name shall be Search Engine Friendly
5 - The name shall be Linguistically Viable
6 - The name shall have Traffic or Revenue
7 - The name shall have Industry Strength
8 - The name shall have Sales Value History
9 - The name shall have Intrinsic Value
10 - The name shall have Market Potential
1 - Development Value A names base line value
is based on the ability to use it. One of the primary issues we
address in our DNA (Domain Name Analysis) is - Can this name be
built into an instantly recognizable site whose name becomes synonymous
with its content?
2 - .Dot Value Dot.com's are, and probably always
will be, more valuable than any other .dot designation. Even Dot.net's,
and Dot.org's are by their very nature worth less on the open market.
There are many reasons for this. One reason involves search engine
rankings. Other issues pertain to the consumers hard to break habits.
Note that .com is the internationally recognized extension for serious
Internet business sites.
3 - Brand Recognition Simple, familiar words work
better than complicated, hard-to-spell ones. Short, catchy names
in attractive industry segments are also very valuable. Kleenex
is an example of brand recognition in the brick and mortar world.
The brand name Kleenex was originally associated with facial tissue
made BY KLEENEX ONLY.
Because of powerful brand recognition however the name Kleenex
came to literally equal ANY brand of facial tissue. "Will you
hand me a Kleenex please". This is one of the areas where we
rely heavily on our point of contact research and specialists experience
with domain names.
It is an area we do not analyze via computer algorithm. Rarely
will any name receive an excellent valuation under this commandment
unless it meets the above criteria AND carries the .Dot com extension.
For explanations of the rest of the Commandments
4 - 10, visit http://extraordinaryartist.com/domain-name.htm It's
FREE and will ensure you don't make a mistake right up front when
trying to establish a viable Internet Business.
About the Author Jason Odom - 14 year
veteran web developer, specializing in graphic design, copy writing,
and search engine optimization
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